Shake Shack to Shake Up Bangkok With Soon-to-Open Emsphere Store
by: The Beat Asia
November 15, 2023
To be launched this December, the new outlet will be located at the soon-to-open shopping mall Emsphere in the EM District. The brand made the announcement through a social media post, featuring a fun and quirky promotional video.
The short video teased some of the menu items that will be available in the Emsphere store, such as the Crinkle-Cut Fries, the Chick'n Bites, and, of course, its signature Shack Burger. The video also hinted at a pet-friendly menu.
In the lead-up to the opening, Shake Shack also enlisted Thai artist P7 to create the shop’s key visuals and set up a street art graffiti installation, located at EM Station 1 from today until Dec. 3.
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