Hyundai Elevates EV Space in Thailand With Its New IONIQ Lab
by: The Beat Asia
December 15, 2023
Hyundai is elevating the electric vehicle (EV) revolution in Thailand, as the carmaker has unveiled its first IONIQ Lab in the country.
Located at the True Digital Park in Bangkok, the new IONIQ Lab will showcase the brand’s innovative expertise in the EV space while putting sustainability and innovation to the fore, Hyundai said in a press release.
According to the release, the new lab is also part of Hyundai’s goal of showing commitment to enhancing their Thai customers’ experiences with mobility by exceeding their expectations.
The state-of-the-art facility will also present its recently launched award-winning IONIQ 5 vehicle, inviting EV enthusiasts in the city to explore its cutting-edge technology, environmentally conscious features, and amazing performance, among others.
“We believe that everyone should have the opportunity to contribute to a brighter future without compromise. IONIQ Lab will serve as a hub for innovation and sustainability. Combining these two elements in one place showcases the country’s dedication to shaping the future of mobility,” said Jae Gyou-chung, CEO of Hyundai Mobility Thailand Company, in the statement.
The new IONIQ Lab is also expected to help develop Hyundai’s N brand and unveil more offerings under it in the future.
Hyundai’s IONIQ Lab is the brand’s innovative project, launched in 2016, targeted at exploring mobility solutions for the future. To learn more about it, go here.
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