You’ve seen her name, her bags, and signature styles all over the internet — now, you’re about to see them in-store.

In case you haven’t heard, Malaysian brand Christy Ng is finally opening its first store here in the Philippines today, Oct. 28, 2025, at SM Megamall, Mandaluyong City. Ahead of the grand opening, the brand has been giving Filipino shoppers a little sneak peek of what’s to come through its pop-up store at 3/F SM Megamall Fashion Hall.

Known for her stylish, customizable, and accessible designs that blend affordable elegance with thoughtful craftsmanship, Christy Ng has built a brand that celebrates individuality and purpose — creating shoes and bags that move with you, not against you.

During the pre-launch movie screening party held on Oct. 2, 2025, The Beat Manila caught up with Christy Ng herself to talk about her inspiring decade-long journey, her design philosophy, and what opening her first store in the Philippines truly means to her.

From Malaysia, Indonesia, and now the Philippines

Christy Ng has long been a favorite among Filipino shoppers — many have ordered online for years, while others would even fly to Malaysia to visit her stores. With nearly a decade of love and support from Filipino fans, Christy shared that it only felt right to finally bring the brand to their shores.

“It makes sense to open a store here,” she shared. “Over the past few years, the volume has shot up tremendously, so I think it’s time to have a physical store so our Filipino customers can try, experience, and feel the brand before they decide to buy it.”

She also added that finally opening in the Philippines feels like both a blessing and a homecoming, expressing gratitude to her loyal Filipino fans who’ve gone the extra mile to get their hands on her designs. “I feel like I’ve started all over again. But this time, we have much more support than when I started over a decade ago,” she said.

“The response has been crazy; people have been queuing since 8 AM, and we didn’t expect it to be this overwhelming,” she added, referring to the long line of customers who eagerly waited for the pop-up to open.

Fitting the Filipino Fashion Taste

Despite the warm climate in the country, Filipinos have mastered the art of adapting their style — making every look personal, expressive, and uniquely their own. This aligns perfectly with one of Christy Ng’s core brand philosophies: celebrating individuality and versatility.

“Filipino customers are definitely more adventurous with their styles,” Christy shared. “This is just a general observation, but between Malaysian and Filipino customers, Filipinos are more daring and love colorful styles.”

That naturally led to the next question: would there ever be Philippine-exclusive designs? Christy’s answer: a resounding yes, though plans are still in the works.

With over a decade of experience, Christy has designed her collections to properly fit the Southeast Asian climate, making shoes and bags that are stylish and comfortable for everyday use. She shared that one of the reasons she started her brand all those years ago was because she couldn’t find any shoes that would fit the region’s hot and humid climate.

“Our shoes are designed with wider shoe masks, so the curve is much bigger, and it’s much more comfortable to wear,” she explained. “We also use Malaysian rubber for our outsoles, so it’s all non-slip and very safe to wear.”

Christy also gave a glimpse into their quality testing, explaining how each material is carefully checked before production. “We personally test each and every bag before we launch it, and we test the material,” she said. “The materials we use are synthetic microfibers — they’re durable and able to withstand both heavy weight and the test of time. We really want to give our customers high-quality products.”

Reflecting on International Growth and More

Now celebrating its 15th year, the Christy Ng brand continues to grow and evolve — proof that passion and purpose can truly stand the test of time. As a designer and entrepreneur, Christy shows no signs of slowing down anytime soon.

“I always remember how I started,” she shared, reflecting on her inspirations and motivations to keep growing. “I only started with P130,000 as capital — and I had nothing. Being able to stand here today is really beyond my wildest dreams, so I’m incredibly grateful for this opportunity every single day of my life.”

Christy has always been open about her experiences before fashion. In fact, she once worked in the pharmaceutical industry as a biotechnologist — a far cry from the creative and fashion industry she’s in now. Yet, with that bold career shift, she started something extraordinary: a regional label on a mission to make fashion personal, versatile, and empowering.

Her roots in research continue to shape how she runs her brand. She pays close attention to customer feedback, using real data and insights to develop new designs her community would love — staying true to both current trends and the signature Christy Ng brand that started it all.

Now that she’s set to open her first store in the Philippines, this begs the question: What’s next for Christy Ng?

“We hope to do well in the Philippines and make sure that all Filipino customers are satisfied and happy,” Christy said with a smile. The brand is still in talks to formally open other stores around the metro and the country, hoping to reach out to more customers in the future.

For more information and updates, follow Christy Ng Philippines on Instagram and TikTok. Shop online here.