See Labubu, Hirono, Molly, and More at the First POP MART Store in the PH

Heads up, art toy collectors! POP MART has officially found a permanent home in Manila.
Over the past year, POP MART has been steadily making its presence felt in Manila through a series of highly anticipated pop-up stores and exhibits. From its pop-up launches at SM Mall of Asia and SM Makati, to the POP MART Hello Moon Exhibit & Pop-up featuring Space Molly at SM Aura, and most recently, the coffee-themed pop-up at SM North EDSA, each activation has drawn eager collectors and curious newcomers alike.
These mini stores not only showcased POP MART’s beloved characters and designer toys, but also built excitement for what fans had long been waiting for: the brand’s first-ever permanent retail store in the Philippines, now officially open at SM Megamall!

Ahead of its official opening on Dec. 19, The Beat Asia got a sneak peek at POP MART’s first permanent store during its ribbon-cutting ceremony, which was attended by POP MART executives, SM Malls president Steven Tan, and actress — and avid POP MART collector — Marian Rivera.
Beyond the buzz of the event, we were able to explore the space and check out its carefully curated displays. From fan-favorite characters to exclusive collections, here are the must-see figures to look out for inside POP MART’s newest Manila destination.
From Hirono to Labubu: Most Exciting Finds
The new POP MART retail store spans two adjoining spaces on the second level of SM Megamall Building A. For a more precise landmark, it’s located right next to the newly opened Christy Ng store. That said, you likely won’t have any trouble spotting it — the space is brightly lit, almost like a shining beacon on the second floor, effortlessly drawing in passersby.
At the front of the store are two cool installations on opposite sides. On the left, you’ll find a massive Hirono statue of one of the figures included in the Echo series, called “Knight,” and on the right is an installation featuring a fun spiral garden with spiral light fixtures and windows where you can see The Monsters’ silhouettes. These designs make for great photo spots to commemorate your visit.


Stepping inside, you’re immediately greeted by one of POP MART’s most popular characters, Kasing Lung’s The Monsters, led by the adorable Labubu. At the center of the display are the MEGA LABUBU 1,000% Winter Holiday (P42,500), THE MONSTERS - ANGEL IN CLOUDS Vinyl Face Doll (P11,000), and THE MONSTERS - I FOUND YOU Vinyl Face Doll (P8,300).
Labubu collectors will also be glad to know that they have stocks of the latest and most popular series collections, such as THE MONSTERS Pin for Love Series (P700 single box; P9,800 whole set) and THE MONSTERS Big Into Energy Series (P900 single box; P5,400 whole set). Standalone vinyl plush keychains like the Sitting Pumpkin, FALL IN WIND, Let’s Checkmate, LABUBU × PRONOUNCE - WINGS OF FORTUNE, and the Coca Cola series are also available at P1,400 each.


Also featured in the store is Hirono, a mischievous boy known for his artistic series such as The Le Petit Prince (P600 single box; P7,200 whole set), Shelter (P600 single box; P7,200 whole set), Reshape (P600 single box; P5,400 whole set), and Monster Carnival (P600 single box; P5,400 whole set).
Hirono’s latest series “Road Journal” is also available at the store, which features a wide range of products, including the mini bag (P900), insulated tumbler (P1,700), phone case (P1,400), phone lanyard (P900), passport bag (P900), and fridge magnet (P550). We were looking forward to seeing Hirono’s first-ever plush doll pendant blind box from the same series, but it was absent from the display. It’s currently available online and may be found in-store soon.
Hirono's artist, Llang, also held a signing event on Dec. 21. The artist created a Philippine-exclusive artwork where Hirono is dressed as a Sorbetes (dirty ice cream) vendor. You can snag exclusive gifts with the design at the event.


Other characters include Molly, whose collection and series spans tiny figurines and plush pendants to brand collaborations and MEGA figures. Some notable collections available at the store include MOLLY ZOOTOPIA 2 action figure (P2,500), MOLLY x Zootopia co-branded series figures (P600 single box; P7,200 whole set), and the Pocket Friends series (P700 single box; P4,200 whole set).
Space Molly fans would be thrilled to know the store holds MEGA Space Molly and MEGA Royal Molly figures in 1000% (P51,000) and 400% (P12,500). The collections on display include Stranger Things, Harry Potter, Didi-to-Love, Snow White, and Childishness.

There are also lots of DIMOO World merchandise, such as the DIMOO Crush on Coffee keychain (P700 single box) and the Missing Days series figures (P600 single box; P7,200 whole set).
For SKULLPANDA fans, you can find most of her past series collectibles like the Winter Symphony series (P1,150 single box; P6,900 whole set), as well as new releases like the SKULLPANDA x Wednesday plush (P1,700) and the L’impressionnisme Series plush doll (P1,150).


A fan of CRYBABY? You’ll find a ton of collectibles here, including the Powerpuff Girls series and the adorable Crying Again (P1,150 single box; P6,900 whole set) and Sunset Concert (P700 single box; P4,200 whole set) vinyl face plushies.


There are also some holiday-themed merch, such as the Apple of my Eye series, which features several characters like Twinkle Twinkle and Labubu, and the newest “Why So Series?” series, which features a variety of characters dressed in circus-themed attire. The series has plush pendants (P1,400 single box; P11,200 whole set), a Labubu pouch (P1,150), and a magnetic sealing clip storage box set (P550). You can also find character merchandise from familiar shows and brands like Disney, Harry Potter, SpongeBob, Teletubbies, One Piece, and Arcane.


Safe to say that Manila’s first official POP MART store is a toy collector’s wonderland, holding pieces from every character collection, collabs, and beyond. If you’re ever looking for a place to shop for last-minute Christmas gifts or simply want to treat that little kid inside of you to some fantastic collectibles, then don’t miss the chance to visit POP MART’s newest outpost.
ICYDK, POP MART PH also just launched an integrated membership system, so you can make every purchase count this holiday season.
For updates, follow POP MART PH on Facebook and Instagram.
Location: 2/F, MEGA A, SM Megamall, EDSA corner J. Vargas Avenue, Mandaluyong City
Operation Hours: 10 AM to 11 PM. The schedule may vary this holiday season. Check SM Megamall’s mall hours here.
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