Discover the Perks of Off-Season Travel in Some of Asia’s Top Destinations

Seoul is a city that hardly needs an introduction – but it’s getting a fresh spotlight thanks to global K-Pop icon JENNIE, who’s bringing her signature sophistication and iconic style to its newest tourist campaign.

The Seoul Tourism Organization recently tapped the global superstar as their Honorary Tourism Ambassador for 2025, so there is no better time for the campaign "Absolutely in Seoul," a love letter to the city’s many faces.

Leading the charge is a cinematic short film, DALTOKKI, where JENNIE wanders through iconic spots like Gyeongbokgung Palace, Nodeulseom Island, and the trendy Seongsu-dong district. It depicts a vibrant Seoul through her eyes—dreamy, nostalgic, effortlessly cool.

Then there’s the second video SEOUL CITY, set to the track of the same name from JENNIE’s solo debut album Ruby, which captures the rhythm of the capital and JENNIE’s unmistakable synergy. 

Beyond the main features, fans will be treated to bite-sized content, including two short-form videos and a sit-down interview where JENNIE shares her personal connection to the city she calls home. 

There will also be online events: a buzzworthy “digital goods” drop is in the works, offering limited-edition posters of JENNIE paired with stunning cosmic backdrops of Seoul. 

And as a visual treat, the campaign will be splashed across billboards in major global cities — including the U.S. and Australia—and broadcast via international channels like NBCUniversal, amplifying Seoul’s charm to audiences from Asia to Europe.

The teaser has just dropped, and the full campaign will be rolling out soon on Seoul's official tourism YouTube channel and other social media platforms.

Consider this your official invitation to fall in love with Seoul, with Jennie or through her eyes, and all the above.  

Watch the teaser now here. 

For more information, visit Seoul Tourism Organization on their website, Instagram, Facebook and X (formerly known as Twitter). 

For more updates, visit JENNIE on her website, Instagram and X (formerly known as Twitter). 

Frasers Hospitality is making travel more exciting with exclusive savings of 20% or more on stays across over 40 destinations!

Rooted in the belief that travel is most rewarding when it is personal and enriching, the “More to Explore, More to Save” campaign is designed to inspire guests to discover more by venturing into new cities or taking time to reconnect with themselves. 

Open for bookings from July 16 to Sept. 30, 2025, for stays between Aug. 1 and Oct. 31, 2025, guests can enjoy a 20% discount or more on new reservations at participating properties across Asia, Australia, Europe, the Middle East, and Africa. 

Whether you’re looking for a quick getaway with your loved ones or to go soul searching in between busy schedules, this campaign invites you to discover new neighborhoods, live like a local, and create lasting memories. 

From bustling cities to serene paradise spots, Frasers Hospitality offers a range of life-enriching stays made to fit travelers' preferences. Here are just some of its award-winning landmark properties worth visiting this season:

Modena by Fraser Bangkok

Just steps from Queen Sirikit MRT and near the Sukhumvit interchange, Modena by Fraser Bangkok offers a calming respite in the heart of this dynamic capital. This property is ideal for short and extended stays with its floor-to-ceiling windows, contemporary design, and proximity to Terminal 21 and Benjakitti Park. 

Capri by Fraser, Johor Bahru Malaysia

Capri by Fraser, Johor Bahru places guests at the center of a city brimming with heritage, flavor, and discovery. The property is mere steps from iconic spots like Tan Hiok Nee Heritage Street, the city’s bustling malls, and vibrant night markets, making it the ideal starting point to explore Johor Bahru.  

Fraser Place Chengdu

Set within Chengdu’s buzzing Gaoxin District, Fraser Place Chengdu combines artistic design with smart conveniences. With options ranging from studios to three-bedroom apartments, this brand-new property is perfect for family getaways, as well as remote workers and business travelers who wish to explore Sichuan’s rich culture and modern dynamism. 

Fraser Residence Nankai, Osaka

Fraser Residence Nankai, Osaka offers fully furnished residences with modern kitchenettes, workspaces, and living areas. Located within the lively Namba district, it’s the perfect stay if you want to shop in Shinsaibashi or visit historic temples. 

Fraser Suites Al Liwan, Bahrain

Located in the Al Hamala district, Fraser Suites Al Liwan offers spacious one- to three-bedroom apartments designed for both business and family travelers. It’s minutes away from the beach, desert trails, and UNESCO heritage sites, blending contemporary comfort with a touch of Arabian charm. 

Capri by Fraser, Leipzig / Germany

Capri by Fraser, Leipzig is located at the heart of the City of Music, surrounded by world-renowned opera houses, indie galleries, and buzzing cafés. It’s the perfect stay for those looking to immerse themselves in Leipzig’s creative energy.

Fraser Suites Glasgow

Set within a beautifully restored 19th-century building, Fraser Suites Glasgow offers a refined retreat steeped in history. Here, guests can experience the city’s storied past and dynamic present from a residence that blends heritage architecture with contemporary comfort. 

For more information on reservations, click here or follow Fraser Hospitality on Facebook and Instagram. 

RIMOWA, the iconic German luggage brand, is back with the fifth chapter of its "Never Still" Campaign, celebrating not only the essence of travel but also the stories we carry with us along the way. 

RIMOWA is embracing the pre-loved movement, offering re-crafted luggage with a history of its own, which was sold out in mere minutes. This campaign is a continuation of that, featuring three of the world’s most dynamic stars. 

This campaign stars Mandopop legend Jay Chou, F1 champion Lewis Hamilton, and K-pop icon Rosé, and their scuffed suitcases that are decorated with cute custom stickers.

The "Never Still" campaign explores how their journeys have not only shaped their careers but also deepened their understanding of the world and themselves. It includes digital and print photography by Johnny Dufort and short films directed by Daniel Wolfe and Elliott Power, which capture the unique personality of the three stars. 

From Lewis Hamilton’s playful Roscoe (his bulldog) sticker, which pays homage to his furry companion, to Rosé’s album tribute stickers on her Classic Cabin, and Jay Chou’s crossed-racket motif on his suitcase, each piece tells a unique story of the purpose of travel, according to the stars.

Talking about her luggage customization, Rosé mentions that she's always traveling and on the hunt for new adventures, and with each exploration, she’s learning new perspectives that have an impact on her and discovering herself. 

For Jay Chou, aside from revealing through his racket sticker that he’s a fan of tennis, he reflects that every journey contributes to helping him understand himself better and see the world with a new, wiser perspective.

Lewis Hamilton says that pursuing new experiences around the world with his recent travels has been instrumental in challenging himself.

For more information, visit RIMOWA on their website, Instagram, Facebook, and X (Formerly Twitter). 

Travel is one of the most refreshing ways to get your steps in. For those planning to go on a city break, Skyscanner just revealed nine of the best cities in Asia you can explore easily on foot!

In order to curate the region’s most walkable cities, the travel platform looked into their flight data to pinpoint 30 up-and-coming city break destinations outside America, skipping popular spots like Berlin and Dubrovnik. For this list, they wanted to highlight the hidden gems, destinations that are not only great to explore but also easy to navigate on foot. After all, city breaks are the best when you can walk from one attraction to another without needing to constantly hop on a taxi or catch public transport. 

Skyscanner evaluated their data by considering 14 factors, including distances between attractions, the number of walking trails, average elevation, population density, safety, air quality, and wheelchair accessibility, among others. 

The result? A walkability index featuring the best cities you should consider for your 2025 travel adventures. In Asia and Southeast Asia, nine cities reigned supreme, with Japan’s Nagasaki claiming the top spot. The city located on the island of Kyushu boasts gorgeous beaches and surrounding hills, as well as must-see attractions such as the Nagasaki Atomic Bomb Museum, the man-made island of Dejima, and the Sasebo Yosakoi dance festival that happens during the autumn season. 

Second on the list is another Japanese city, Hiroshima, which is a fantastic destination to explore, brimming with cultural attractions from memorial parks to museums and awe-inspiring sites such as the floating Tori gate. This bustling city is also very safe to walk in at any time of day and boasts delicious local delicacies such as the famed Okonomiyaki (Japanese savory pancakes).

The list also included Panglao, located in the Philippines’ Bohol province. The destination ranked on the list for its low crime rate, low elevation, and a city limit of just 47 square kilometers. Panglao boasts several beautiful beaches where you can not only walk along the shores but also enjoy all sorts of adventures, from cliff-diving to island hopping. Additionally, you can also explore some of its nearby attractions, such as the famed Chocolate Hills and the Tarsier Sanctuary.

Another city that’s fairly easy to explore on foot is Macau, with limits of less than 10 square kilometers and over 517 attractions to see and enjoy. If you’re looking for the ideal cityscape, this bustling city has lots to offer, from unique dining experiences to thrilling activities like bungee jumping at Macau Tower!

Ready to get those steps in? You can see the full list of destinations here.

Most Walkable Cities in Asia and Southeast Asia According to Skyscanner:

1. Nagasaki, Japan
2. Hiroshima, Japan
3. Siem Reap, Cambodia
4. Sendai, Japan
5. Haiphong, Vietnam
6. Panglao, Bohol, Philippines
7. Thiruvananthapuram, India
8. Coimbatore, India
9. Macau, China

Book your next adventure with Skyscanner and follow them on Facebook, X (Formerly Twitter), and Instagram for more information on the best destinations.

Traveling can bring out one of two personalities in people: Type A people are more structured, organized, and complete with the itinerary and other details. Type B people, on the other hand, are more laid-back, going with the flow of the trip, and are more relaxed throughout. 

If you’re looking to spark some new life and joy for your traveling hacks, take a look at Klook’s latest campaign for some inspiration. 

Klook’s “The Best You” Travel Campaign

Popular travel platform Klook has created a new campaign titled “The Best You,” which redefines travel as more than just a vacation, but a gateway to discovering the best version of yourself you didn’t know you were looking for. 

Partnering with tidying expert and global personality Marie Kondo for their first episode, the campaign aims to position travel as a road to self-discovery and transformation. 

Klook’s latest Travel Pulse study outlined that one in two Millennial and Gen Z travelers are more driven by the desire for personal transformation. They’re not just looking for picturesque getaways or temporary happiness, but for real experiences that spark joy, clarity, and wonder. 

The best way to do that, according to nearly one in five travelers, is to go on nature retreats or take a short weekend getaway to chase meaningful moments beyond the miles. 

“We’ve always believed experiences offer more than just activities — they’re a way to see yourself differently. When the world feels unpredictable, people look for moments that bring them back to who they are. 'The Best You' is our invitation to rediscover joy, connection, and personal growth through the simple power of travel and shared experiences,” said Marcus Yong, Vice President, Global Marketing at Klook. 

“The Best You” is all about discovering experiences that bring you closer to who you want to be — whether it’s discovering your playful side at an amusement park or trying out something new with your loved ones. 

To help future and seasoned travelers kickstart their journey to self-discovery, Klook has created an interactive online quiz that’s part personality decoder, part choose-your-own-adventure. Try out Klook’s Experience The Best You quiz here.

Travelers can discover one out of eight unique travel personalities that reflect their distinct travel aura, unlocking curated experiences designed to bring their best selves to life, wherever they go. 

For more information, travel deals, and perks, check out Klook’s website and follow Klook on Facebook, X (Formerly Twitter), and Instagram. 

As it gets warmer across Asia, more and more people are making their way to the beach to cool down. From relaxing retreats to thrilling underwater adventures, there are a ton of things you can fill up your holiday itineraries with, making coastal destinations a top choice among many travelers this season. 

Asia has long proved itself as a top destination when it comes to water sports, being the home to some of the best diving hotspots around. Southeast Asia, specifically, invites thousands of scuba diving enthusiasts from far and wide each year, attracted by its clear blue waters and gorgeous marine ecosystems that earned it the title as scuba diving haven. 

Looking to plunge into the deep on your next summer escape? Digital travel platform Agoda just unveiled insights from its 2025 Scuba Deals Survey, which sheds light on the preferences and motivations of scuba diving enthusiasts across Asia. Conducted last February among 850 scuba divers across 11 markets in the region (Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam), this survey illuminates trends shaping the underwater travel scene, giving potential travelers a chance to shape their own adventures.

“Asia is home to some of the world’s most popular diving destinations and remains a favorite among divers,” said Gede Gunawan, Senior Country Director Indonesia at Agoda. “At Agoda, we’re passionate about helping travelers access these amazing experiences. By offering great deals on accommodations, flights, and activities, we aim to make exploring the underwater world easier and affordable for everyone.”

Ready to plan your underwater adventure? Here are some of the notable insights to consider:

Indonesia is the top diving destination

Known for its gorgeous beaches, volcanoes, and rich biodiversity, it’s no surprise that Indonesia topped the list as the most desired scuba diving destination. It even ranked ahead of some of the most popular coastal spots such as the Philippines, Thailand, Malaysia, and Vietnam. 

So, if you’re hoping to witness magnificent underwater sights, Indonesia is the place to be. Since this Southeast Asian country is mostly dry, with temperatures averaging 28 to 29°C, diving is year-round. Some of the best spots for diving there include Pulau Weh, Bunaken Marine Park, and Raja Ampat.

Travelers are motivated by relaxing underwater retreats

Nearly one-third (30%) of respondents cited relaxation as their primary reason for diving, proving that the ocean offers a sanctuary from the stress of daily life. This motivation is prevalent among divers from other Southeast Asian countries, including the Philippines, Malaysia, and Thailand.

Another motivating factor is exploring marine life, with over 24% of divers drawn to the allure of ocean creatures. 

Affordable, but with bigger budgets

While many respondents put affordability high on their priority list, ranking it as the most important factor when choosing accommodation for the trip, divers are willing to spend more on their underwater escapades. 

The survey showed that two-fifths (40%) of respondents spend 15 to 30% more on scuba trips compared to regular vacations. So yes, divers want to be on budget, but won’t hold back on spending a little bit more for a good dive. 

Scuba diving trips range from 4 to 7 days

If you ask travelers how long the perfect vacation should last, answers will most likely vary depending on what kind of trip they’re taking, and their motivations and plans. Diving enthusiasts prefer short getaways according to the survey, with nearly half of the respondents (48%) preferring their diving trip to last four to seven days. 

Many also prefer weekend trips (41%), underscoring that travelers find appeal in quick and immersive experiences that they can easily squeeze in between their busy schedules. 

Reefs are the preferred dive sites

As to what kind of diving travelers in Asia prefer, Reef diving emerges as the winner with over 75% of respondents expressing interest in these areas. 

It’s no secret that dive spots in the region boast rich ecosystems and colorful coral that continue to inspire and captivate divers from all over the world, cementing its status as a must-visit destination for witnessing and exploring marine wonders. 

ICYDK, Agoda’s Scuba Deals program is offering an additional 10% discount on participating hotels in diving destinations across Southeast Asia, including spots in Indonesia, the Philippines, Malaysia, Thailand, and Vietnam. For more details, click here.

Follow Agoda on Facebook, X (Formerly Twitter), and Instagram to learn more about how you can maximize the fun on your trips with fantastic travel deals.