The word is out! Hypebeans, the minimalist café loved by coffee enthusiasts and part of the Hypebeast family, is teaming up with Sanrio to celebrate Kuromi’s 20th anniversary in style — and it’s every bit as fun as it sounds.

Starting Dec. 19, 2024, Hypebeans is transforming its Hong Kong locations into magical Kuromi Cafés, blending Kuromi’s edgy Y2K vibes with Hypebeans’ sleek aesthetic. Dressed in dreamy purple hues, the coffee shop will feature a neon-lit silhouette of Kuromi's head, and co-branded merch to create a space that feels like stepping straight into her mischievous world.

And the menu is also getting a deliciously kawaii makeover too! Sip on taro lattes, complete with adorable Kuromi designs made from ube powder, or snack on ube madeleines that are almost too cute to eat. And for superfans, there’s an exclusive merch drop featuring everything from Kuromi plushies to purple Nalgene water bottles, graphic T-shirts for adults and kids, and more.

Each in-store purchase made at Kuromi Café comes with a randomly selected Kuromi Café sticker. Plus, you can get 10% off exclusive merch bundles if you’re looking to treat yourself or a fellow fan.

Catch this limited-time pop-up at Hypebeans Landmark in Central or Hypebeans Fashion Walk in Causeway Bay. Whether you’re there for the coffee, the merch, or just the Instagram-worthy vibes, you’re in for a treat.

For more information, visit Hypebeans’ on their website, or follow them on Instagram and Facebook.