Traveling With Meaning: Why Purposeful Tourism is the Next Best Thing

With violent earthquakes wreaking havoc across Southeast Asia recently, discussions about “The Big One” have resurfaced online, instigating worry among netizens — specifically among Filipinos, as the country is situated on the Pacific Ring of Fire, making it vulnerable to powerful earthquakes. 

The Philippine Institute of Volcanology and Seismology (PHIVOLCS) recently conducted a study that projects that a 7.2-magnitude earthquake along the West Valley Fault could happen in our lifetime. This 100-kilometer-long active fault line runs along several provinces, such as Bulacan, Rizal, Laguna, and Cavite, including populated cities within Metro Manila. 

“The Big One” is projected to cause widespread destruction, including the collapse of at least 168,000 buildings, and claim a total of 50,000 lives. 

However, PHIVOLCS continues to remind the public that these are not predictions but scientific projections or possible scenarios, as there is no technology that could accurately predict when or where an earthquake will happen. They shared in a post that people should be discerning with the information they read online and monitor the official pages of the Department of Science and Technology (DOST) for developments and updates.

If you’re unsure what to do should a tragedy like this hit your area, don’t worry; we’ve got you covered! By taking the right steps before, during, and after an earthquake, you can minimize risks and protect yourself and your loved ones. 

What to Do Before

1. Discern your location and create an emergency plan

It’s important to know where your home is located and determine whether or not it’s situated along an active fault or is prone to collapse. We recommend doing a hazard assessment via HazardHunter PH, which will analyze if your location is prone to seismic, volcanic, or hydrometeorologic hazards. You can also use the PHIVOLCS self-check tool, “How Safe is My House?" mobile application, to evaluate the safety of your home from earthquakes. You can download it for free on the App Store.

It's also important to know your emergency exit routes and safe spaces. If you’re near the water, know where the highest point is in your area. Most properties, local government units (LGUs), and barangays have disaster preparedness plans, so make sure to familiarize yourself with them and know your designated evacuation sites. 

2. Locate and learn to use disaster essentials

Learn how to turn off the gas, electricity, and water in your home, and know where the first aid kit, fire extinguishers, alarms, and communication devices are stashed. 

3. Prepare an emergency supply kit

PHIVOLCS suggests preparing an emergency supply kit that would last around three days (72 hours). Make sure this bag is stashed in an accessible area so you can easily grab it and go should an earthquake occur. Items you should include in your emergency pack are:

• First aid kit
• Food
• Bottled water
• Flashlight and spare batteries
• Battery-operated radio
• Whistle
• Knife
• Candles and matches, lighter
• Blankets, spare clothes, and shoes
• Rope (at least 7 meters)
• Toiletries
• Permanent marker, pen, and paper
• Emergency contact information
• Important documents
• Cash
• Medication (for those with special needs)
• Baby food (if necessary)

4. Earthquake-proof your home

Violent quakes will undoubtedly move things around. Secure heavy furniture to the walls, such as cabinets, bookshelves, and large appliances. It’s also helpful to ensure that electrical outlets and gas lines are properly maintained to prevent sparking fires during an earthquake. 

5. Monitor developments and stay updated

Catch real-time updates on seismic activities by following PHIVOLCS on Facebook and X (Formerly Twitter). You can also follow credible news sources online to stay informed, as well as government agencies that often release hazard maps and preparedness guidelines.  

What to Do During

If you’re indoors when an earthquake occurs, remain calm and stay where you are. Perform the DUCK/DROP, COVER, and HOLD technique. Drop down and take cover under a sturdy table. If this is unavailable, protect your head and neck until the shaking stops. Make sure to steer clear of hanging and heavy furniture such as chandeliers and shelves, and stay away from windows, mirrors, or anything that could fall and shatter. 

If you’re outside, locate the closest open space free from buildings, powerlines, trees, or anything that could collapse. If you’re driving at the time of the earthquake, park to the side and evacuate the car. Steer clear of mountainsides as they could corrode, and don’t attempt to cross bridges, overpasses, or flyovers. 

If you’re near the sea, find a high point and move as far away as you can from the water, for powerful quakes could cause tsunamis. Stay alert and be aware of your surroundings until the tremors cease. Always remember that you’re safety is a priority. Leave your belongings behind and ensure you get to the evacuation sites. 

What to Do After

1. Check for injuries and proceed to the evacuation centers

Check yourself and others for injuries and perform first aid if needed. Prioritize children, pregnant women, persons with disabilities (PWDs), and seniors. 

If medical help is required, find the nearest evacuation site or call the emergency hotline. You can find a list of National 911 emergency contacts here. Find the trunk and direct lines for your city, and make sure to have these numbers in your contact list. We recommend having a physical copy of these numbers inside your emergency kits, as saving them solely on your phone won’t be useful should the device run out of battery. 

If you’re trapped somewhere, remain calm. Use a whistle or flashlight to make yourself visible to rescuers. Also, cover your mouth and nose to keep from inhaling smoke and debris. 

2. Expect and be prepared for aftershocks

Earthquakes can often be followed by aftershocks, which can be as strong as the initial tremors. Remember to stay alert during this time. 

If you’re inside, some infrastructure might have already been weakened by the first wave, so be careful of falling debris. If you’re outdoors, remain in an open area away from anything that could fall or collapse. Check for water, gas leaks, toxic spills, electrical and other damages. For those in coastal locations, find higher ground immediately.  

3. Stay informed

Communication lines may be disrupted, which is where battery-operated radios may come in handy. Listen in for updates from authorities regarding aftershocks and evacuation orders. If you happen to have your mobile phones on you, conserve battery as much as possible and only use them for emergencies. 

We hope this list has equipped you for when disaster strikes. Stay safe, folks!

The fashion industry is notorious for being wasteful. Around 92 million tonnes of fashion waste is produced globally every year, further aggravated by the rise of fast fashion. Should its popularity continue, experts estimate that waste produced could soar to 132 million tonnes a year by 2030.

The fashion industry is also responsible for a significant portion of global water wastage, as it takes 2,700 liters of water to produce one cotton shirt. To add to that, approximately 35% of all primary microplastic pollution in the ocean is believed to come from synthetic fibers such as polyester and nylon, all of which are used by the fashion industry to produce clothing.

While saddening, these statistics are often hidden from the ordinary consumer – and those who are aware of it may not necessarily choose to prioritize responsible decision-making.

“Plenty of customers lean towards responsible fashion but by the end of the day, accessibility and affordability will always be the first option for [many],” shared Yong Davalos.

Yong, a Filipino fashion designer based in Manila, is both an entrepreneur and an advocate. Her designs vary in style and for occasion though she is most well-known for her work as founder of Yong Studio and Tayo Studio.

Through her time spent in fashion – both in retail and as a designer for her eponymous line – Yong has become a vocal advocate for responsible fashion.

“I became inspired to change industry norms when I was exposed to the reality of workers during the beginning of my career in fashion retail,” she shared.

While Yong hesitates to expound, it’s no secret that the fashion industry can be cruel to its laborers. The modern fashion supply chain – particularly for fast fashion brands – prioritizes speed and efficiency to drive huge profit margins; workers often take on the brunt of this sacrifice, working for low wages but providing companies with plenty of profit.

To ensure that her brand veers away from such exploitative practices, Yong makes sure to put “responsible fashion” at the heart of her company’s philosophy. The designer takes on a holistic approach to creating clothes, focusing on eco-conscious solutions and humane labor practices.

“We use as much deadstock materials as possible and care for how clothes are being manufactured,” Yong shared. “We make sure that the people behind the clothes are properly compensated under good working conditions. We’d like to think of our company as not just a business but a social enterprise.”

But there’s a problem: as much as Yong advocates for the cause, she also realizes the contradictory dichotomy of today’s society. Known as the “intention-behavior gap,” researchers have noted that consumers may care about sustainable ideals and ways of thinking, but that in itself does not lead to sustainable buying habits. A good example of this is how Gen Z – those born between 1997 to 2012 – care deeply about issues relating to climate change and social justice. Yet, they also drive the popularity of brands such as Shein and Temu, both of which market cheap, trendy clothes that appeal to demographics online.

“Conscious consumers are usually well-educated, people who really care for the environment. However, those who support brands like Shein may also be well-educated but just ignore that it’s ruining our environment for the sake of fashion fits,” commented Yong.

While it’s difficult to convince shoppers – especially those on a budget – to change their habits, the good news is that designers like Yong are offering people alternatives. Sometimes, accessibility becomes a barrier to smart shopping but with brands such as Yong Studio, Yong manages to reach people who appreciate what she offers.

As the brains behind the brand, Yong described her designs for Yong Studio as “hyperfeminine.” Designs with ruffles, ruching, and straps are plentiful and come in bright, dynamic colors. Though Yong herself often dresses in casual, utilitarian, and street-inspired clothing, her studio fixates on the bohemian, the feminine, and the flowy.

“I design for our cult following, the sophisticated and feminine consumers,” the designer shared. “I think our brand is always evolving conservatively when it comes to new designs but we make sure to keep true to the core of hyperfemininity and timelessness.”

In 2025, Yong continues her mission to offer responsible fashion for those who desire a more conscious wardrobe collection. Her Spring/Summer ’25 Collection is soon to drop, and her current “Westbound: Chapter 2” line (inspired by the Wild West) is selling out fast. “I’m also exploring international expansions for Yong Studio,” she revealed.

Check out Yong Studio's catalog via their website and follow them on Instagram.

Mother and entrepreneur, Cherilyn “Che” Secillano is a superwoman. Known as the lady behind Dwellbeing, Che’s social enterprise stands on three main tenets: providing homes with safe, toxic-free alternatives; empowering vulnerable communities with sustainable livelihoods; and employing a circular business model that is friendly towards the environment.

“Dwellbeing started from our own need and problem,” Che revealed. “My son has rhinitis and eczema and during the pandemic, this worsened due to constant hand washing and sanitizing. Our doctor advised us to go for the all-natural route, and this was when the first product – lemongrass liquid hand soap – was developed.”

Since then, Dwellbeing has expanded to include sanitizers, dishwashing liquids, shampoo bars, candles, and even accessories.

Using Anita Roddick, the founder of The Body Shop, as inspiration, Che developed the business to become a “Force for Good,” ensuring that each item upcycles, empowers, and gives back. “Each of our products is made with upcycled materials,” Che shared. Case in point: soaps are sold in a motley of containers once discarded. Refills are delivered in sanitized wine bottles, while the liquid version is presented in a jug of Tanduay.

“As our business grew, we were fortunate to meet like-minded circular partners who supply [materials] to us,” Che explained. “Restaurants and bars supply us with bottles. Tobi Peanuts has provided us with the discarded peanut sacks that we use for our gift pouches. The retired hotel linens that we upcycle into sleeping masks are from Azzurro Hotel.”

Each upcycled product is also expertly created by different local communities that rely on Dwellbeing as a source of livelihood. This empowers vulnerable communities such as people with disabilities (PWDs) and women. “As our business grew, we needed a workforce,” Che shared. “We tapped into the left-behind sector and have now evolved to be a deaf-driven social enterprise. Our team is 100% deaf, including our retail sales team.”

In fact, their research and development process focuses heavily on the community they choose to work with. “For us, the creative process starts with the questions: ‘What can this community make?’ and ‘What are their skills?’ From there, I develop a line centered around what they are good at,” Che explained. “The objective is to make it sustainable, long term for everyone, and not just a one-time transaction.”

Partnering with the NGO Project Pearls – to whom Dwellbeing gives a portion of their gross sales to – Che had created an accessories line with the NGO’s beneficiary nanays in mind. “These ladies used to be garbage collectors but were trained to sew and weave,” she said. “With this skill, we developed an accessories line that includes bags, scarves, and pouches. We want to make this profitable and long-term so they don’t go back to being garbage collectors.”

As of December 2024, Dwellbeing has proudly upcycled over 30,000 bottles and 10,000 papers. Over 20,000 family meals have been donated through their support of Project Pearls’ Hunger Relief operations. They’ve established over ten community livelihood partners who now work to create Dwellbeing’s incredible products.

“The impact that this has had on others has been incredible,” Che said proudly. “We are happy to see others pay [this kind of goodness] it forward, using their businesses as a 'Force for Good.' We are also able to give consumers an option to practice conscious consumerism in their buying habits.”

It's obvious from Dwellbeing’s business model that the social enterprise has put its heart at the forefront of every transaction – and that it is, in fact, possible to do so. For 2025, their goal remains the same: to strengthen and expand this kind of altruistic impact.

“Every year, it has been our goal to double our numbers above,” asserted Che. “That remains true as we work towards hitting the 50k mark both for upcycled bottles and family meals served.”

Dwellbeing is available at Kultura in SM Makati as well as online. For more information, visit their Instagram.

If you’ve been looking for your go-to "it" shoes for this year, then you might want to check out the ones from VIVAIA.

You might have seen some of their ads circulating on social media for quite a while now and may have seen some of their pairs worn by Selena Gomez, Ashley Liao, Park Min-young, Lee Joo-young, and Jenna Ortega. But the wait is over because VIVAIA has finally arrived in the Philippines!

Many of VIVAIA’s best-selling styles and options are available at their Pop-Up Store, including the celebrity-favorite Square-Toe Margot Mary Jane, Pointed-Toe Aria Ballet Flats, Square-Toe Margot 2.0 V-Cut Flats, Pointed-Toe Addison Slingback Sandals, and the Round Toe Julie Pro Chunky Heels.

With their shoes starting at the price of P5,979, VIVAIA also carries boots, loafers, unisex sneakers, and bags.

VIVAIA’s pop-up store is located at Level R2, Bridgeway, Power Plant Mall, just by The Grid Food Hall. Make sure to drop by as soon as you can, because VIVAIA’s pop-up store is only open 'til Mar. 31, 2025!

Launched in 2020 in the U.S., VIVAIA is a chic and sustainable brand focusing on “conscious comfort,” with their shoes being made from recycled and eco-friendly materials like PET plastic bottles, sugarcane EVA, and rice husks, all in partnership with Repreve.

VIVAIA is committed to keeping their footwear in style and with intention, taking sustainability to a whole new level. Not only are their shoes made using environment-friendly materials, but they are also created through a low-waste process that sets them apart from traditional shoemakers.

Each pair of VIVAIA’s flats comes with a built-in cushion and is thoughtfully designed for all-day wear. They’re machine washable-friendly too, so you won’t have to worry if you get them soiled by accident!

VIVAIA is available across 61 countries, including Japan, Singapore, Hong Kong, Malaysia, and now the Philippines.

For more updates, follow VIVAIA on their Facebook, X (Formerly Twitter), and Instagram pages. You can also check their catalog on their website.

Location: VIVAIA Pop-Up Store, Level R2, Bridgeway, Power Plant Mall

Opening Hours: 11 AM to 9 PM (Mondays to Thursdays), 10 AM to 10 PM (Fridays to Sundays)