Former Deliveroo, Uber China Execs Launch E-commerce Startup Markato in HK

Online wholesale marketplace startup Markato has officially debuted in Hong Kong, providing a platform for Asia-based buyers and retailers to source products previously unavailable in the region from global suppliers.

Founded in 2023 by Brian Lo and Martin Li—former general manager and executive at Deliveroo and Uber China, respectively—Markato offers a curated marketplace for unique products and allows brands to streamline their distribution process in Asia. The startup raised US$5 million in seed-round funding from venture capitalist Lightspeed, marking the latter’s first investment in Hong Kong.

According to online website Outlook Start-Up, the digital platform has over 200 partner-brands, mostly from Australia, Europe, and the U.S. Around 80% of these brands were previously unavailable to buyers and retailers in Asia, providing a gateway to unique products from global brands.

On its website, products are categorised under Home & Living, Accessories, and Beauty & Wellness.

Markato streamlines the B2B process by integrating cross-border payments and shipping services into its platform. It offers a 60-day “Buy Now, Pay Later” feature, as well as free returns on first orders.