HK to Push Expansion into ASEAN's Economy Through Halal Food as Attraction

Hong Kong, known for its eclectic culinary scene and robust financial services, is casting its nets further into the Association of Southeast Asian Nations (ASEAN) region.

The city aims to attract more enterprises from the ASEAN demographic by opening a plethora of halal food places, as stated by Secretary for Financial Services and the Treasury, Christopher Hui Ching-yu in a report by The Standard. This initiative follows Chief Executive John Lee Ka-chiu's recent trips to Singapore, Indonesia, and Malaysia, which resulted in promising trade talks that present headway for cooperation.

By opening more halal restaurants, Hong Kong aims to make ASEAN businesspeople feel more at home, thus attracting more opportunities to the SAR and expats staying on a longer-term basis.

The charm of Hong Kong's thriving stock exchange is not lost on Indonesian firms, many of which have shown interest in listing in the Special Administrative Region (SAR). In response, Hong Kong plans to strengthen its ties with these companies, with CE John Lee already having signed 15 pacts with the nation.

Hong Kong's ASEAN expansion efforts also led to 33 agreements and Memorandums of Understanding signed during Lee's seven-day trip, along with the resumption of a civil service exchange program with Singapore and extended visa-free entry for Hong Kong passport holders in Malaysia.

Hong Kong's evolving partnership with ASEAN members, built on friendships, dialogue, and shared interests, signifies a new chapter in the city's vibrant international relations story.