Scents are deeply intertwined with memory, often serving as invisible threads that connect us to moments, places, and people. It’s one of the reasons why many consider fragrances an essential part of their everyday ritual. More than an accessory to complete a look, perfume has the quiet power to speak for us, to create an aura that lingers, and to spark emotions in anyone close enough to catch it.

Lancôme has long understood this intimate relationship between scent and feeling. Over the years, the maison has crafted fragrances that are not just perfumes, but experiences in themselves or bottled expressions of emotion. Miracle, for example, celebrates joy and the wonder of life’s everyday surprises, while other iconic creations have embodied themes of love, sensuality, and hope. Each fragrance is meticulously composed with the finest ingredients, layered with depth and complexity so that every note reveals itself slowly, like pages of a novel unfolding a deeper story.

What makes Lancôme’s creations timeless is how they move with you, slipping into the fabric of your everyday and becoming part of your personal memory. They are designed not just to be smelled, but to be remembered, sparking moments of nostalgia, joy, and intimacy long after the first spritz.

This year, the brand has launched a bold new Eau de Parfum as part of Idôle, a fragrance line characterized by its floral scent and described as the “scent for a new generation.” The Beat Asia got to visit the Idôle House pop-up at SM Makati, where you can learn more about Lancôme’s latest collection and what makes this new fragrance an empowering experience for anyone who wears it.

Idôle Power: Smell the Scent of Success

The newest member of the Idôle line is Idôle Power Eau de Parfum, which has a fruity and woody floral scent. One whiff and it makes your eyes widen a little, causing the people around you to do a double-take. We believe this reaction perfectly captures the brand’s intention of creating a fragrance that embodies the “idol” — someone with influential sway, who turns heads, and is admired and adored.

The fragrance blends a fruity pomarose, which resembles that of a candied apple, with creamy, vibrant sandalwood. At the heart of the fragrance note is the Damascena Rose, a fresh and warm bouquet that redefines the essence of the rose. Glenn Martin Dulay, one of the beauty advisors at the Idôle House, also informed us of how the roses, which are central to this fragrance line, were harvested in the South of France and were used up from the petal down to its molecular aspects, leaving no waste behind.

As it’s an Eau de Parfum (EDP), it could last up to eight hours, depending on body chemistry, and is ideal to wear for the evening — whether it’s a fun girl’s night out or a romantic rendezvous.

Leading the brand in this powerful age of Idôle is Grammy-winning artist Olivia Rodrigo, whose magnetic star power embodies the essence of Idôle Power. The Gen Z icon known for her hit songs “Driver’s License” and “Vampire” has taken the world by storm with her raw vulnerability and intense sound that is relatable as it is unique. At only 22, she has commanded world stages and has sold millions of her hit albums, all the while supporting a movement that empowers and supports young women.

This fragrance is more than just a scent; it’s a statement. Idôle Power may seem louder and more intense compared to its sisters in the line, but we believe it provides the perfect balance, allowing Lancôme to showcase that women are not only graceful and elegant, but also bold and confident. Moreover, this scent can also be gender fluid, a quality that makes it a popular choice among the younger generation who are leaning towards unisex scents, according to Gen Z fragrance trends.

Their fragrance choices are also driven heavily by social media influence, so it’s no wonder that Olivia Rodrigo’s ambassadorship has elevated the perfume to new heights. The Idôle House pop-up also gave fans a new way to celebrate the musician with fun photo spots like Olivia’s lockers and mood board, as well as exclusive freebies. We especially love the personalized stickers and charms, which come with every purchase of the 100ml bottle (P9,150). The stickers are a nod to Olivia’s “Sour” album, which had stickers all over the cover design.

Stepping into the Rose Garden: The Idôle Perfume Line

The pop-up gave us a chance to see the rest of the perfume line, as well as the newest releases in the makeup category. Each fragrance had similar floral scents, but while some smelled sweet like candy, the others had a more citrusy scent. Allow us to break them down for you.

Leading the pack is the Idôle Eau de Parfum (P9,150), which is considered the classic product, and the most saleable in this region, according to the beauty advisors. It’s also the first perfume in the line, packaged in the world’s thinnest perfume bottle! We observed it’s shaped like an iPhone, giving classic elegance a modern touch. The light pink bottle can last up to five to six hours, and bursts with notes of citrus, rose, jasmine, and white musk, layered over a vanilla perfume base. It’s a very clean scent, so if you’re looking for a perfume you can wear every day, we highly recommend this one.

Close to it is the Idôle L'Eau de Parfum Nectar (P9,150), which has a sweeter fragrance due to the new gourmand (edible scent) that blends roses and caramel popcorn, as well as Bourbon vanilla. Talk about yum!

The Idôle Now Eau de Parfum (P9,150) has a brighter floral scent, mixed with vanilla and orchid. This scent is bolder than the previous two but not as intense as Idôle Power. The bottle is also exceptionally pretty with the fiery sunrise color, inspired by the light of a new dawn. According to the website, it’s described as “an unapologetic scent that encapsulates the strength of a generation whose time to create change is now or never. Idôles are trailblazers and together, we create a new way.”

Lastly, tea lovers will appreciate the Idôle Eau de Toilette (P8,600), a fragrance infused with green tea, roses, and bergamot. Light and uplifting, it’s a burst of freshness that keeps you feeling energized from morning to night, like bottled optimism! While it’s not an EDP, it comes close to the classic and easily earns a spot as an everyday go-to scent. Among the lineup, the Idôle Eau de Parfum and Idôle Eau de Toilette stood out as the most refreshing, making them our top picks.

Apart from the 100ml bottle, the Idôle Eau de Parfum has a 25ml (P4,600) variant and a refill bottle for only P8,150. Idôle highly reinforces its commitment to sustainability with all ingredients being sustainably sourced, and packaging crafted from recycled materials.

Additionally, Skin Idôle also launched a makeup line consisting of full coverage foundation, mascara, concealer, and eye shadow compacts. Their latest release is the Skin Idôle 3 Serum Finecover Cushion (P3,950), which has an 84% skincare-based formula. So it’s not only giving you full coverage but also a flawless complexion. The cushion is available in four shades: Fair Rose, Medium Cool, Fair Cool, and Light Cool.

Another new product is the Lip Idôle Juicy Treats Lip Oil Gloss (P2,300), which has plumping and hydrating properties, leaving your lips feeling soft and supple. The lip gloss is available in five colors, including a colorless variant.

From fragrances to skin, Lancôme’s Idôle House provides you with the tools to make you feel glowing and radiant, and ready to face a new day, every day. The Idôle House pop-up at SM Makati will be up until Oct. 16, 2025, and will be offering special beauty masterclasses in the coming weeks. You can sign up here.

They also have an exclusive promo: Buy 1 item and get 15% off, and buy 2 to get a 30% discount. This also comes with freebies like exclusive pouches and samples.

For updates, follow Lancôme on Facebook, X (Formerly Twitter), and Instagram.