Jellytime Co-Founder Isabelle Daza on Women’s Sexual Health Advocacy

Isabelle Daza is on a mission: to make women's wellness a priority, and ensure their pleasure is taken seriously.
The Filipina entrepreneur, actor, and model is currently based in Hong Kong and frequently uses her platform of 3.5 million Instagram followers to advocate topics that many communities in Asia still consider taboo.
A vocal champion for pleasure-forward, sex-positive conversations, Isabelle co-founded sexual wellness brand Jellytime with her sister Ava Daza, with the goal to help women explore their sexuality, safely and confidently.
From body-safe, healthy lubricants to carefully crafted pleasure toys and the launch of their condom line—Jellytime Condoms— Isabelle’s brand is shifting the narrative on women’s sexual needs. This is particularly important in the Philippines, where HIV rates are among the highest in Asia and initiatives to promote safe sex are critical.
Isabelle was recently a guest speaker at Asia’s first Global Summit on Women’s Health co-organized by Femtech Future and OM Health Hub, held in Asia Society in Hong Kong earlier this month. The sold-out event attracted over 40 international leaders and guest speakers, and an audience from around Asia putting conversations about women’s wellness firmly center stage.
The Beat Asia caught up with Isabelle to talk about breaking sexual taboos and how she is redefining the conversation around women’s health and wellness.
The Women's Health in Focus: Global Summit is the first of its kind – how did it feel to take part?

It was such an honor to be part of this milestone event. As someone deeply passionate about women’s health and wellness, being in a space that brings together leaders, experts, and changemakers was incredibly meaningful. I was excited to listen, learn, and share insights from our journey with Jellytime.
Why do you think this kind of event is needed in Hong Kong?

There is a growing awareness in Asia about the importance of prioritizing women’s health, but there are still gaps in education, access, and conversation especially in urban, high-pressure environments like Hong Kong. Events like this create safe and empowering spaces where those gaps can start to close.
The Women’s Wellness Summit emphasized the role tech can play in women’s wellbeing – can you tell us more about that?
Technology has the power to democratize access to health tools, education, and support systems. Whether it's app-based mental health support, teleconsultations with OB-GYNs or smart sexual wellness products, tech is helping women take agency over their bodies and make decisions in a more informed and accessible way.
Do you think there a particular need for openness around this subject in Asia?

Absolutely. Many women in Asia grow up with limited or shame-based education around their bodies and sexual health. This lack of openness creates a ripple effect, affecting confidence, relationships and even safety.
We need to normalize these conversations in schools, homes and media. That’s one of the reasons we created Jellytime.
Why are you placing a focus on women’s health issues at Jellytime?

We’ve been underserved for too long. Women are often the caregivers, the ones juggling multiple roles, yet our health (especially sexual health) has been a taboo topic.
We want to help shift that narrative. Prioritizing women’s health is essential for stronger families and communities.
Why did you feel there was a gap in the market for adult toys?

We saw that most options available felt either clinical or overly provocative, too expensive or too cheap (and you’re quite unsure if it’s safe to use) – there wasn’t much in between.
We wanted to create something that felt stylish, safe and approachable, especially for those exploring their sexuality for the first time.
Jellytime is about making exploring fun, not fearsome, combining [both] safety and satisfaction.
How does Jellytime stand out from the other sex wellness brands in the market?

We focus on education and empowerment, not just products.
Jellytime isn’t just about toys, condoms or lubricants, it’s about changing how people view pleasure and health. Our tone is playful but smart and our designs are made to feel friendly, not intimidating. We also speak directly to communities that haven’t always felt seen by traditional sexual wellness brands.
Why did you decide to launch your line of Jellytime condoms?

We realized many people still feel embarrassed buying condoms or are unsure about what to choose. We wanted to make condoms that feel more inclusive, especially for women and queer communities. The packaging doesn’t feel overly masculine, with a focus on comfort and safety.
It’s all part of encouraging more people to take control of their health without shame.
Hong Kong is a busy city and people work long hours – what's your advice on how they can incorporate wellness activities into their daily routine?
Wellness doesn’t have to mean a spa day or an hour-long workout. Sometimes it’s just taking five minutes to check in with yourself, breathe deeply or have a moment of joy. Intimacy, whether with a partner or yourself, is part of that. We want to reframe pleasure as part of a healthy lifestyle, not a luxury or something to feel guilty about.
With Pride Month coming to a close, can you share more about how your brand and overall wellness approach support the LGBTQIA+ community and their experiences?
At Jellytime, we believe that sexual health education and pleasure should be inclusive and stigma-free. Pride Month is a reminder of how diverse and beautiful our communities are and how important it is to create spaces where everyone feels seen and safe.
In the Philippines, we’re facing a growing HIV crisis, especially among young people and members of the LGBTQIA+ community. This isn’t just a statistic; it’s a call to action. That’s why we’re passionate about normalizing condom use and helping people understand that protection is an empowering choice, not something to be ashamed of.
Through our products, educational content, and partnerships with advocates, we aim to make conversations around protection, consent, and pleasure more accessible and inclusive for all genders and sex orientations.
Can you give us your top three most important wellness tips for women?

- Listen to your body, it knows what it needs.
- Set boundaries with time, energy, and people.
- Make pleasure a part of your self-care. It’s not frivolous, it’s essential.
What's next for you and Jellytime?
We’re working on our expansion into new categories. But more than products, we’re working on building a more open, sex-positive culture through content, partnerships and education. We want Jellytime to be a companion in your health journey, not just a brand on your shelf.
Stay connected and keep up with Isabelle on her Instagram and Facebook. For more information on Jellytime, visit their website, Instagram and Facebook.
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