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When it comes to love, actions speak louder than words. It may be a universal language but the way people express it varies across cultures. Just take Asia, which has some of the world’s most unique love rituals deeply rooted in tradition and its diverse customs. 

From unique courting practices to symbolic wedding rites, these traditions offer a glimpse into how love is celebrated across the continent. Whether you’re a hopeless romantic or cultural enthusiast, here are some enchanting romance rituals from Asia that might just inspire your next grand romantic gesture. 

Harana (The Philippines)

When Selena Gomez said, “I love you like a love song,” Filipinos know well how true that is as one of their long-standing courtship rituals is the “Harana.” In a country big on music and where singing is a "national pastime," it only makes sense that the best way to woo someone is by serenading them with heartfelt songs. 

During a Harana, a suitor would usually come up to the woman’s house with a guitar (and backup singers if you want to gain more points for this performance) and stand outside — usually by her window — to sing her love songs. If the woman steps outside to listen or even sings along, then we can consider the courtship a success. If the windows or door remain closed, however, let’s just say the suitor will be walking home to a few heartbreak songs.

Merisik (Malaysia)

“Knowing me, knowing you” as the song goes but in Malay culture, pursuing a serious relationship — and by serious we mean “marriage serious” — the very first step is attending a meeting called, “Merisik.” 

The word means “spying” but it is really more like a surveying custom where the families of the couple learn more about each other’s backgrounds. Merisik is usually carried out by the young man’s parents or relatives who informally inquire about the girl’s agreement to the intended marriage and seek consent from her parents. We think it’s a reasonable practice considering marriage is serious business and getting to know one’s family is vital. After all, you’re not just marrying a person, you’re marrying into each other’s families, too. 

The Ball Toss Tradition (Several Parts of Southeast Asia)

The Hmong people have a fascinating — and dare we say adorable courtship tradition involving a ball called, “Pov Pob.” During the New Year festivities, teenage boys and girls would stand in line and throw balls at each other while engaging in conversation. 

It’s a fun way for singles to express their interest, get to know each other, and form bonds which may eventually lead to marriage. Talk about shooting your shot (literally)! 

The Water-Pouring Ceremony (Thailand)

Also known as “Rod Nam Sang,” this rite is probably the most iconic part of a traditional Thai wedding. The act involves the newlyweds kneeling before their parents who then pour scented water over their hands from a conch. This is a sacred act that symbolizes the couple’s gratitude and respect for their parents and demonstrates filial piety. 

Afterward, each guest offers blessings and good wishes for the couple's bright future. There’s also a tradition that states that if the couple has unmarried older siblings, drinking the water from the conch can bring luck in finding a marriage partner. 

Qixi Festival (Hong Kong and Mainland China)

Also known as Chinese Valentine’s Day, the Qixi Festival is celebrated on the seventh day of the seventh month of the lunar calendar. The name means “Evening of Sevens Festival” and is deeply rooted in a popular Chinese folktale: the romantic legend of Zhinu and Niulang.

The folktale narrates the story of the goddess Zhinu, the seventh daughter of the Jade Emperor, who grew tired of her life in the celestial realm and came down to earth and fell for the mortal Niulang, a humble cowherd. When Zhinu’s mother, the goddess of Heaven, discovered their relationship, she separated the lovers by creating a vast celestial river between them which was later known as the Milky Way. Moved by the lovers’ forbidden romance, a flock of magpies formed a bridge over the river so that Niulang and Zhinu could meet, creating the “Magpie Bridge.” The goddess was touched and had a change of heart, eventually allowing the lovers to meet at the bridge once a year on the day the festival is celebrated for all of eternity (aww).

Chinese people would celebrate this day by stargazing and searching for stars Vega and Altair which represents the star-crossed lovers. Much like the Western romantic holiday, couples would exchange gifts, perform elaborate gestures, and spend the day with each other. The streets of Hong Kong are filled with activity too, from laser light shows to dance performances.

Like in any Chinese celebration, food plays a huge role. Qiaoguo, a sweet and crispy pastry with a sesame flavor, is a popular treat for the holiday. Other traditional dishes shared during this time are cloud noodles, sugar shaped like women and other characters from the legend, and dumplings.  

White Day (South Korea, Japan, and China)

If the number of successful K-Dramas has anything to say, it’s that South Korea takes romance very seriously. From love locks on a tower to romantic beliefs like seeing the first snowfall with someone means you’re meant to be together forever, South Korea knows how to tickle our romantic fancies. 

One of their unique customs is called, “White Day,” which is celebrated a month after Valentine’s Day on Mar. 14, and is the so-called “Reverse Valentine’s Day.” On Feb. 14, men are usually the recipients of gifts like chocolates and sweets from women. A month later, they are encouraged to return these romantic gestures. Many celebrities, male K-Pop idol group members in particular, would usually post selfies with flowers or chocolates that thrill their female fans.

The celebration originated in the late 1970s when the Japanese candy industry introduced the concept of “Marshmallow Day,” which was meant to encourage men to return the romantic gestures of women who had given them gifts on Valentine’s Day. This concept quickly gained popularity and evolved into what is now known as “White Day.” The romantic holiday is also celebrated in Japan and China, and though not explicitly explained, is a nice representation of how relationships should be: an act of give and take.  

ICYDK, South Korea also has a similar event to Valentine’s Day called “Pepero Day” where people engage in gifting or exchanging Pepero snacks, Lotte’s popular chocolate-covered pretzel stick. It’s celebrated every Nov. 11 because the numbered date resembles Pepero sticks in a pack (11/11). With how popular the gesture has become, it’s now the biggest annual marketing day for the confectionery company. 

Contrary to popular belief, Asia does have a winter season. But what it looks like varies widely depending on where you go. For the first quarter of the year, you can choose between snowy peaks or warm beaches, which makes it easier for travelers to tailor their winter holiday however they want.

But for this list, we’re listing down some of the “cooler” wintery things you can do in the region. From exciting ski resorts and snow festivals to chilly mountain views and indoor skating rinks, consider this your sign to extend the holiday season.

Relax In A Hot Springs In Sabah

Sabah, Malaysia has been frequently compared to Scotland or New Zealand due to its tranquil atmosphere where you can catch cattle grazing the fields and witness breathtaking sceneries. Now that we think about it, it makes the perfect JOMO destination, too!

Despite the lack of snow, which is what most travelers think of when it comes to “winter” activities, it doesn’t feel like you’re in a tropical country thanks to the fresh air and expanse of blue skies.

Hot springs are a well-known winter activity and guess what? You can totally do that here! The Poring Hot Springs boasts a relaxing sulphur spring bath which was first developed by the Japanese during World War II. The hot waters of the spring are piped into open-air baths, but they also offer indoor bathtubs if you prefer privacy.

To reach Poring's hot pools, you must cross a short suspension bridge over the Mamut River. From there, there’s a path that leads to a grove of Gigantochloa Levis, which is the giant bamboo species where Poring’s name came from.

The destination also offers a range of attractions such as Kipungit and Langanan waterfalls, the latter being the highest in Poring; a bat cave, and the chance to view Rafflesia, the largest flower in the world.

Cool Down in Baguio

There are only ever two seasons in the Philippines, wet and dry, and it’s tropically warm all year round. However, nestled in the Cordillera mountains — and just a scenic four to six-hour drive from Manila is Baguio City, where one can experience temperate to cool climates. Temperatures range from 18°C to 24°C even during the summer months. Last year, the beloved Summer Capital set a record low of 12.6°C!

Apart from the cool weather, Baguio offers a myriad of attractions and activities to fill your days. You can immerse yourself in the region’s rich cultural heritage by visiting the Easter Weaving Room where you can experience traditional Cordilleran region weaving; escape the hustle of the city and walk through the peaceful Baguio Botanical Garden; and even go on an adventure at Camp John Hay, an expansive complex offering outdoor activities from hiking, shopping, and dining to horseback riding.

Baguio is also known for its Strawberry Farms where you can harvest fresh strawberries to take home. On the other hand, if you’re simply looking to catch some scenic views, Mines View Park is the place to be.

Go Ice Skating in Hong Kong

Hong Kong is a subtropical destination and experiences mild and dry winters with lows around 15°C, just enough to wear a jacket for those cool winter winds. And yes, those winds can make it feel even colder.

Although the possibility of snow is rare, Hong Kong offers a wide variety of winter activities for you to enjoy, including ice skating! There are several indoor ice rinks dotted across the city where you can chill and skate with friends and family.

The Glacier Ice Rink at Festive Mall is a popular choice for beginners as it offers a full range of lessons and summer camps should you want to pursue learning how to skate. It’s also one of the largest rinks in Hong Kong and is open from 10:30 AM to 8 PM. Entry tickets cost around HK$80, which includes skate rental.

Another rink worth mentioning is Mega Ice, which is Hong Kong’s first international-sized rink with a harbor view situated in the Beehive Atrium at MegaBox. It’s not only a great place to skate but also to watch sports events since Mega Ice is known to host world-class events like the Hockey 5’s and the Asian Figure Skating Championships. Rentals start from HK$80.

Shred the Slopes in Pyeongchang

Nothing screams winter holiday more than going to a ski resort. South Korea has a thriving ski culture boasting steep slopes equipped with modern facilities offering high-speed lifts, comfortable accommodations, and a range of services that cater to both beginners and advanced skiers.

Although the country is mountainous, it doesn’t have the traditional look of a ski resort, like those jagged peaks of the Alps or volcanoes blanketed in snow like in Hokkaido. However, they make up for it in efficiency by having modern resorts with fast lifts and impressive snowmaking. Also, skiing in Korea means you can enjoy a wide range of activities from dipping in hot springs and doing karaoke, to eating tasty Korean barbecue!

The biggest ski resort in the country is Yong Pyong which has over 28 ski slopes of various levels. In addition to having the world’s largest slope, it also has a very good level of snowfall and 7.4 km of ski lifts. This resort was also the official venue for some ski events in the 2018 Winter Olympics and is only around three hours from Seoul, accessible by shuttle or public buses. The resort offers various ski packages for couples and families and can cost as low as KRW5,679 for an overnight stay.

If you want to take a break from the sport, you can also take the scenic gondola ride to Dragon’s Peak where you can witness a beautiful snowy landscape of the Greater Kaeku Mountain Range. While you’re at it, enjoy a cup of coffee or fill your bellies at the Korean restaurants and steakhouses located on the peak.

K-Drama fans would also be thrilled to know that Dragon’s Peak was where Gong-Yoo and Kim Go-Eun shot some of their most romantic scenes in the 2016 hit drama, “Goblin: The Lonely and Great God,” making this an ideal set-jetting destination, as well.

Join A Snowy Festival In Sapporo

If there’s one thing Japan is known for in the winter months, it’s the annual Sapporo Snow Festival held in Hokkaido, its northernmost prefecture. This snowy event is held during a week in February in several locations around the city, and first began in 1950 when local middle and high school students made snow sculptures in Odori Park. This year’s festival will take place from Feb. 4 to 11.

Odori Park is currently the center of the festival and is where the International Snow Sculpture Contest is held where you’ll be able to witness about a dozen large snow and ice sculptures displayed alongside more than a hundred smaller ones. The park, as well as the Tsudome and Susukino sites also hosts concerts, events, and other attractions — many of which use the sculptures as their stage. To get a scenic view of the festival in the Odori site, climb up the Sapporo TV Tower’s observatory which you can enter for only JPY1,000.

There are also other winter activities you can enjoy in the city such as the many hot springs, saunas, and sento bathhouses that will surely warm you up from the frigid cold, and the exquisite seasonal flavors and dishes you can try like the tender crabs and the classic Sapporo Ramen.

Movies and TV shows have an incredible way of immersing their viewers in a gripping storyline and taking them to different places around the globe. Quite literally. More and more shows have pushed the boundaries of film production and left the confines of sound stages — replacing them with actual destinations that provide more vivid imagery on screen.

In the age where the silver screen meets the travel bug, “set-jetting” has become the ultimate adventure for film and TV show fans. From the sweeping landscapes and rugged cliffs featured in “Game of Thrones” to the regal manors and enchanting parks where the ladies and gentlemen of “Bridgerton” often promenade, travelers are inspired more than ever to turn their favorite on-screen moments into real-life journeys, giving cinematic escapism a whole new meaning.

For this list, we’re taking you through some of the most captivating set-jetting destinations in Asia where you can bring your favorite scenes to life and experience a journey worthy of an Oscar.

What is Set-Jetting?

Before we dive into building your 2025 travel bucket list, what exactly is “Set-jetting?” This phenomenon describes the act of traveling to real-world locations featured in films and TV shows. Many TV and movie fans have been doing this for years, creating itineraries that take them to popular filming locations of their favorite shows. From visiting the Shire in “The Lord of the Rings” or walking through the halls of Hogwarts in “Harry Potter,” set-jetting allows travelers to experience the magic of stepping into the settings of iconic shows.

Due to its growing popularity in recent years with the release of hit movies and films on both the silver screen and streaming platforms, Expedia even named it as one of its Top Travel Trends of 2024.

Many destinations now offer tours where they take travelers to filming locations, and fans have been flocking to these destinations, hoping to recreate their favorite moments. Asia boasts a myriad of iconic landmarks and breathtaking places that have captured the eyes of writers and filmmakers alike. If you’re looking to set-jet this 2025, here are some of the best spots to consider.

Thailand

The Land of Smiles is without a doubt the travel destination of the year having experienced a significant resurgence in tourism, attracting 25 to 30 million visitors in 2023. That’s a 20% increase from the previous year! We predict the country will be welcoming even more tourists this year, specifically TV show fans as HBO announced that season 3 of “The White Lotus” would take place on the island of Koh Samui. However, it’s also reported that filming took place at more than one Four Seasons property, the other two being in Bangkok and Chiang Mai.

Bangkok is the country’s bustling capital filled with incredible food markets and awe-inspiring temples. It’s a hive of activity so you’ll never truly run out of things to do there. Bangkok has been featured in several Hollywood films including “The Hangover Part II” (2011) which had a scene filmed at the Sirocco restaurant at the Lebua at State Tower and Leonard DiCaprio’s “The Beach” (2000), the film most people thihk of when asked about films made in Thailand.

Speaking of beaches, Phuket boasts gorgeous shores where you can emulate the most luxurious vacations—without the murders, of course. Most of the notable scenes in the James Bond film “The Man with the Golden Gun” (1974) was filmed on this island, and there’s even a “James Bond Island” (a.k.a. Phang Nga Bay) at the spot where the gun duel was held! So put your shades on, Bond style, and head over to Thailand for a fantastic holiday!

Singapore

Singapore may be tiny compared to its neighbors but it’s full of activity, culture hotspots, delicious cuisine, and breathing skyline views. If there’s one film that truly captures the beauty and grandeur of Singapore, and has rom-com fans flocking to it in the hopes of finding themselves a rich partner, it’s the 2018 blockbuster hit, “Crazy Rich Asians.” The film was a success in many ways, including how it’s the first Hollywood film with an all-Asian cast since “Joy Luck Club” (1993). But more importantly, it shone the spotlight on the city-state as it filmed in various locations across the country — showcasing the tropical and diverse destination as the perfect summer getaway spot.

Some of the iconic places featured in the film are Gardens By The Bay, where the grand wedding reception was held; Newton Food Centre, where Rachel Chu had her first taste of the local cuisine; Marina Bay Sands, where the rooftop pool is located as featured in the magnificent final scene; and the Raffles Hotel Singapore, where the main characters where staying at in the movie.

Hong Kong

Hong Kong is known as a shopper’s paradise, but there’s so much more to it than just resplendent malls and shopping streets. This bustling city boasts hiking trails where you can enjoy beautiful views of the harbor, fun theme parks, and incredible cuisine.

And yes, it’s a travel opportunity for film fans too as several movies have been shot here including iconic battle scenes from “The Dark Night” (2008), “Transformers: Age of Extinction” (2014), and “Doctor Strange” (2016). Hong Kong was also the location for popular Asian films such as the sci-fi anime film “Ghost in the Shell” (2017) and one of the Philippines’ highest-grossing movies ever, “Hello, Love, Goodbye” (2019).

Additionally, if you enjoy Hong Kong gangster movies, you can visit the Police Museum and view the range of weapons used by the police through the years.

Philippines

There’s simply no place like Manila as the song goes, and if you’re looking to have a good time, it’s definitely more fun in the Philippines!

From the delicious local fare and massive shopping centers to the gorgeous beaches and glorious nature reserves, the Philippines solidified itself as a prime tourist destination in Southeast Asia, especially for those looking for a tropical getaway.

The Philippines had hosted a number of international production teams where they shot scenes at some of its iconic landmarks.

Many of the action scenes in “The Bourne Legacy” (2012), for example, which starred “Avengers” actor Jeremy Renner, were filmed all over Manila. The 2016 South Korean movie “Master” was filmed for over two months in the country, in destinations such as Binondo, Intramuros, Bulacan, and Cebu. The action crime film was a box office success and was one of the best-selling films in the country that year.

Philippine destinations also served as a source of inspiration for iconic films. Just take the record-breaking “Avengers: Infinity War,” which featured the Banaue Rice Terraces in Ifugao as the place Thanos retreated to in the end credits scene.

South Korea

K-Drama fans unite! It’s no secret that K-Drama and K-Pop are two of South Korea’s biggest exports and have permeated cultures, creating a worldwide fan wave that has many foreign visitors flocking to the country to see their biases or recreate their beloved K-drama moments.

A huge percentage of South Korea’s tourists are K-Drama and K-Pop fans hoping to immerse themselves in Korean culture. The country’s capital Seoul is probably the most visited with hundreds of dramas set within the vibrant city. You can re-live a thousand scenes in this city alone, from romantic bike rides along the Han River and getting a love lock at Namsan Tower (N Seoul Tower) to pretending to be royalty dressed in traditional Hanbok at the majestic Gyeongbokgung Palace grounds.

You can do the iconic slow-mo walk through the Sinchon Graffiti Tunnel like Gong-Yoo and Lee Dong Wook in “Goblin” (2016); go back in time donned in uniforms and visit Yonsei University where iconic coming-of-age dramas such as “Extraordinary You” and “True Beauty” were filmed; or emulate being inside the mysterious “Hotel Del Luna” (2019) at Hotel Seine, an actual hotel-themed café!

Netflix’s most-watched show “Squid Game” has recently been making rounds on social media with the release of a new season, and we’re sure many fans are dying (forgive, the pun) to explore some of its filming sites. Unfortunately, most of the scenes are filmed within built, enclosed sets, but some of the pre-game scenes were filmed in actual places in Seoul like the Ssangmun-dong neighborhood where protagonist Gi-hun was from, and Gangnam district's Yangjae Citizen's Forest Station where Gi-hun played Ddakji with Gong-Yoo, the mysterious salesman who serves as the “gatekeeper” to the games.

Another Netflix show filmed in Seoul is “XO, Kitty” (2023) a spin-off series based on the hit movie trilogy, “To All The Boys I’ve Loved Before” (2018). The Korean Independent School of Seoul (KISS), which is the international school Kitty goes to, was filmed in various locations including the National Library of Korea in Sejong, Dongdaemun Design Plaza, and Kaywon University of Art and Design. The series also shows scenic locations in Myeongdong, Gangnam, and Jongno districts.