Booking.com Publishes Latest Hong Kong Tourism Forecast for 2024

Seeing as the purpose of travel has shifted this year, Booking.com has published the latest Hong Kong tourism forecast for 2024.

In a press release, Booking.com revealed that the top destinations according to search results among Hong Kong travellers are Japan, Hong Kong, South Korea, and Taiwan.

A 34% year-on-year increase in searches for New York, the United States (U.S.) and a whopping 179% increase in searches for Madrid, Spain were also recorded; indicating that Hong Kongers are keen to expand their travels outside Asia as well.

The prediction likewise mentioned a shift in travel habits among Hong Kongers, with about 47% being open to travelling with strangers, while 52% show an interest in going to destinations that remain a mystery until they arrive.

It was also revealed that Hong Kong travellers put emphasis on innovation and wellness when they travel, with 20% aiming for ‘self-discovery’, 51% aiming to ‘heal from heartbreak’, and 52% aiming to ‘transform into their best selves’.

To cater to these growing travel needs, Booking.com whipped up its AI Trip Planner, a platform where users can instantly refine their trip plans through suggestions generated by artificial intelligence. Currently, the app is being rolled out in the U.S., and will also be launched in the Asia-Pacific region soon.

To learn more about Booking.com’s 2024 Travel Predictions, click here.