Scuba Survey Crowns Indonesia, Beats Philippines, Thailand

As it gets warmer across Asia, more and more people are making their way to the beach to cool down. From relaxing retreats to thrilling underwater adventures, there are a ton of things you can fill up your holiday itineraries with, making coastal destinations a top choice among many travelers this season.
Asia has long proved itself as a top destination when it comes to water sports, being the home to some of the best diving hotspots around. Southeast Asia, specifically, invites thousands of scuba diving enthusiasts from far and wide each year, attracted by its clear blue waters and gorgeous marine ecosystems that earned it the title as scuba diving haven.
Looking to plunge into the deep on your next summer escape? Digital travel platform Agoda just unveiled insights from its 2025 Scuba Deals Survey, which sheds light on the preferences and motivations of scuba diving enthusiasts across Asia. Conducted last February among 850 scuba divers across 11 markets in the region (Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam), this survey illuminates trends shaping the underwater travel scene, giving potential travelers a chance to shape their own adventures.
“Asia is home to some of the world’s most popular diving destinations and remains a favorite among divers,” said Gede Gunawan, Senior Country Director Indonesia at Agoda. “At Agoda, we’re passionate about helping travelers access these amazing experiences. By offering great deals on accommodations, flights, and activities, we aim to make exploring the underwater world easier and affordable for everyone.”
Ready to plan your underwater adventure? Here are some of the notable insights to consider:
Indonesia is the top diving destination
Known for its gorgeous beaches, volcanoes, and rich biodiversity, it’s no surprise that Indonesia topped the list as the most desired scuba diving destination. It even ranked ahead of some of the most popular coastal spots such as the Philippines, Thailand, Malaysia, and Vietnam.
So, if you’re hoping to witness magnificent underwater sights, Indonesia is the place to be. Since this Southeast Asian country is mostly dry, with temperatures averaging 28 to 29°C, diving is year-round. Some of the best spots for diving there include Pulau Weh, Bunaken Marine Park, and Raja Ampat.
Travelers are motivated by relaxing underwater retreats
Nearly one-third (30%) of respondents cited relaxation as their primary reason for diving, proving that the ocean offers a sanctuary from the stress of daily life. This motivation is prevalent among divers from other Southeast Asian countries, including the Philippines, Malaysia, and Thailand.
Another motivating factor is exploring marine life, with over 24% of divers drawn to the allure of ocean creatures.
Affordable, but with bigger budgets
While many respondents put affordability high on their priority list, ranking it as the most important factor when choosing accommodation for the trip, divers are willing to spend more on their underwater escapades.
The survey showed that two-fifths (40%) of respondents spend 15 to 30% more on scuba trips compared to regular vacations. So yes, divers want to be on budget, but won’t hold back on spending a little bit more for a good dive.
Scuba diving trips range from 4 to 7 days
If you ask travelers how long the perfect vacation should last, answers will most likely vary depending on what kind of trip they’re taking, and their motivations and plans. Diving enthusiasts prefer short getaways according to the survey, with nearly half of the respondents (48%) preferring their diving trip to last four to seven days.
Many also prefer weekend trips (41%), underscoring that travelers find appeal in quick and immersive experiences that they can easily squeeze in between their busy schedules.
Reefs are the preferred dive sites
As to what kind of diving travelers in Asia prefer, Reef diving emerges as the winner with over 75% of respondents expressing interest in these areas.
It’s no secret that dive spots in the region boast rich ecosystems and colorful coral that continue to inspire and captivate divers from all over the world, cementing its status as a must-visit destination for witnessing and exploring marine wonders.
ICYDK, Agoda’s Scuba Deals program is offering an additional 10% discount on participating hotels in diving destinations across Southeast Asia, including spots in Indonesia, the Philippines, Malaysia, Thailand, and Vietnam. For more details, click here.
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