Louis Vuitton Opens Pop-Up Store With Café in Soho
Hong Kong/ The Lux/ Brands

Visit Louis Vuitton’s Spring-Summer Pop-Up Store in SoHo Until Feb. 15

LV Soho 1 Photo by Website/Louis Vuitton

Luxury fashion house Louis Vuitton unveiled a pop-up store in Soho to promote its Spring-Summer 2024 collection by Pharell Williams.

Open until Feb. 15, the pop-up borrowed elements from the collection’s “The Sun” theme, with touches of gold, brown, and green that embody the brand’s signature colours and patterns. Divided into three parts, it houses the main space, the indoor area, and the terrace.

Beyond luxury and glamour, there is a café within in collaboration with Michelin-starred restaurant, Belon. It occupies the indoor and outdoor areas of the pop-up, offering ample space for customers to relax.

Belon, known for their sincere, modern French cuisine in neo-Parisian design, offers a gastronomic journey that mirrors the luxury and attention to detail that defines the Louis Vuitton experience. Visitors can expect a delectable selection of gourmet delights and beverages. Whether you are indulging leisurely in a shopping spree or simply seeking a moment of respite, the café provides the perfect setting to appreciate the finer things in life.

Location: 17 Bridges Street, Central, Hong Kong

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