Limited-Edition Hennessy's Celebrates Year of the Dragon
Hong Kong/The Lux/Brands

Embrace the Year of the Dragon with Hennessy's Limited-Edition Collection

Embrace the Year of the Dragon with Hennessys Limited Edition Collection Header

Hennessy, the renowned luxury spirits brand, is celebrating the 2024 Chinese New Year with an enchanting limited-edition collection inspired by the auspicious Year of the Dragon. This captivating collection draws its inspiration from 'Dragon's Odyssey,' a digital art piece created by visionary Chinese artist Yang Yongliang. Yang masterfully combines traditional drawings with striking digital art, infusing life, movement, energy, and fire into a collective of metallic dragons dancing amidst waves.

The meticulous attention to detail in this unique artwork is shown in its' three-dimensional element that brings out the texture of the dragon's skin and teeth. Each bottle in the collection embodies the aspirations of the new year, with vibrant colours symbolizing joy and luck (red) and prosperity (gold).

Yang Yongliang, who grew up in a picturesque old water town in Greater Shanghai and trained in traditional Chinese landscape painting, seamlessly blends his artistic influences with contemporary digital technology.

His collaboration with Hennessy showcases his artistic vision, bridging the past and the future through the three-dimensional element of 'Dragon's Odyssey.'

Reflecting on the collaboration, Yang shares, "Hennessy's respect for its history and traditions resonated with me. I wanted to share my special fondness for dragons and the memories they evoke. The metallic surface of the dragon is reminiscent of an antique coin my grandmother gave me during my childhood."

The limited-edition collection embraces the ethos of 2024—a year to unleash positive energy and celebrate unity. The collection includes the V.S.O.P, X.O, and Paradis editions, featuring a rare collectible decanter – is adorned with luminous gold dragon artwork meticulously placed by hand.

Hennessy enthusiasts will be delighted by captivating promotions and exclusive gifts offered at selective retailers. Shoppers who purchase Hennessy V.S.O.P or Hennessy X.O will receive a Chinese New Year gift, including a 5ml Hennessy bottle miniature, a set of Hennessy glasses, and a set of Chinese New Year coasters. Hennessy has also partnered with Cuisine Cuisine, the finest modern Chinese eatery, to offer customers who make purchases valued over HK$3,000 the signature Turnip Pudding with Parma Ham. These exclusive offers are available while stocks last.

The Hennessy Paradis CNY 2024 Limited Edition is exclusively available for private clients via inquiry. Contact [email protected] for more information.

Experience the allure of the limited-edition bottles, visit the Hennessy CNY pop-up at Harbour City from Jan. 18 to 28.

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