PAKT CEO Barbara Yu Larsson is an Accidental Entrepreneur
Hong Kong/ The Lux/ Brands

Why PAKT CEO Barbara Yu Larsson Calls Herself an Accidental Entrepreneur

PAKT CEO Barbara Yu Larsson Profile

Successful entrepreneurs often say that a business idea springs from an unmet need. The same can be said for Barbara Yu Larsson, founder of PAKT, a Hong Kong-based wardrobe management service provider that aims to “revolutionise the way we manage what we wear.”

But while addressing a need that’s already there, Barbara also created a new market for people who need something but haven’t realized it yet.

Calling herself an “accidental entrepreneur,” Barbara relocated to Hong Kong in 2010, concluding a career in investment banking that saw her move from New York to London.

“When I moved here, the lack of space was obvious and the humidity was terrible. We took an extra room just to store our winter clothes. We had heavy coats and suits, ski clothes as well as hiking gear. What surprised me most, after a couple months, was I realised I didn't need most of those things around me,” Barbara told The Beat Asia in an interview.

“No one seemed concerned about clothing and leather care or preserving what they already own. If something got mouldy, you would either [give or throw it] away. This was in 2010, so sustainability wasn't really part of the narrative yet.

PAKT CEO Barbara Yu Larsson Profile Interview
PAKT CEO Barbara Yu Larsson/Photo by PAKT

What is PAKT?

Barbara grew up in a household where clothing storage was taken seriously. Her mother and grandmother owned beautiful qipaos that had stood the test of time because of how they were maintained. Inheriting the same principle, Barbara became drawn to the idea of a circular wardrobe that puts premium on extending the lifespan of one’s clothes.

Launched in 2016, PAKT keeps your luxury garments and other fashion accessories in a climate-controlled storage facility, maintains a digital inventory of every item, and delivers them whenever and wherever you want.

PAKT’s unique selling point—wardrobe storage solutions—was incepted in the mid-2000s in London when Barbara had the idea of creating a system for items like suits and gowns to be picked up and stored. Despite the 2008 financial crisis that put the brakes on that concept, Barbara knew that when a lightbulb moment flickers on, it’s hard to switch it off.

PAKT Wardrobe Storage Solutions
Photo by PAKT

Recalling her early years as an entrepreneur, Barbara said the idea of revolutionising the way we store and manage our clothes became a passion—an obsession even. So much so that when she moved to Hong Kong in 2010, the Taipei-born entrepreneur brought with her not just suitcases of winter gear, gowns, and well-maintained dresses, but also a strong desire to fulfill her idea.

“People often say that entrepreneurs create companies because they're trying to solve a problem. And that problem is very often their own. I think that's what happened to me,” Barbara said.

“[I was looking for] a storage solution that was 24/7 climate-controlled and would give me a digital inventory of everything I stored. I wanted to be able to tap on an item and get it delivered the next day. That to me was the ideal service,” she said, referring to a specific dilemma she dealt with when they relocated to Hong Kong.

“I looked around. I searched on Google. I talked to all my friends in Hong Kong. Nothing.”

PAKT Wardrobe Storage Solutions
Photo by PAKT

PAKT has three main offerings. First, a storage service for clothes that you wear less often, such as seasonal gear. Items are collected by PAKT’s white glove valets, digitally catalogued, sterilised as needed, hung in a breathable garment bag or kept in a box with acid-free tissue paper, and stored in a climate-controlled facility.

Next is wardrobe digitisation that lets you keep an online catalogue of your clothes. Imagine finding yourself in the middle of shopping and wondering whether the item you’re eyeing to buy is already in your closet. Or preparing for that big dinner and worrying about having to waste your time sifting through clothes. At the tap of a finger, PAKT can display what you have in your wardrobe anywhere you are.

Lastly, PAKT offers consignment services for designer fashion items, so you don’t have to do any work if you want to part ways with your luxury pieces. This end-to-end service covers everything from the collection of the item to price research, photography, and shipping.

On its surface, PAKT seems to have found the perfect market in Hong Kong, where people grapple with limited space and humidity. But at its core, PAKT’s mission rests on sustainability through a circular economy.

PAKT Wardrobe Storage Solutions
Photo by PAKT

“What you already own is the most sustainable, right? My mission is extending the life of garments and the life of leather. I do that through this circular wardrobe service,” Barbara told us. Sticking to this mission despite the changing business landscape does come with challenges. For Barbara, being able to make “small pivots” was inevitable to brave these changes. PAKT is working with various resale platforms including Vestiaire Collective and Hula for its consignment services, giving it access to a global audience while providing well-kept garments with a new lease on life.

Making Small Pivots

Bucking a trend that paralysed many industries during COVID-19, PAKT got a surprise boost from an entirely new segment: bride-to-bes looking for a place to store their wedding gowns as they sat out the pandemic. Barbara said they signed around 80 brides during COVID-19. After the weddings finally happened, many of those gowns remain under PAKT’s care, archived for the next generation.

Apart from gowns, PAKT also began storing the groom-to-bes’ black ties, and even ski jackets, enabling Barbara to expand her business beyond wealthy and stylish women. Today, Barbara said men make up around 30% to 35% of their client base.

“And that's growing all the time. Many people start with seasonal items. If they spend their time traveling, it's very convenient because when they need those clothes, they tap, and we deliver them the next day.”

Last year, PAKT expanded to Singapore, which Barbara said was an easy choice given the city’s similarities with Hong Kong. The brand will also introduce a sharing feature, following the launch of its app last year. This will enable clients to share their clothes and accessories with their peers through an online inventory.

“We waited for a long time partly because of funding, but also because our business was pivoting and changing. I’d always been told [not to] do the app too soon because once you do an app, you'll have to redo it if you pivot your business.”

To bolster its B2B efforts, PAKT is looking into doing rentals with retailers and brands by leveraging its market know-how in inspecting clothes, providing a condition report, and working with the city’s best cleaners. In addition, PAKT is partnering with luxury hotels in Singapore and Hong Kong to allow frequent travelers to leave a capsule wardrobe within their properties.

“If you regularly come to Hong Kong or Singapore, you might want to leave your gym kit, maybe a pair of high heels, a dress, or a jacket. When you leave the hotel, we'll come and collect it. On the form, you can tell us [whether you want your item] laundered or dry-cleaned,” Barbara said.

“We return it to you ready to wear. That means you don't have to take it out of your suitcase and reach for the ironing board as soon as you arrive in your hotel room.”

This move comes as global brands find an intersection between sustainable fashion and the luxury hospitality sector. In March 2023, Four Seasons Hotel Houston partnered with membership club Vivrelle to allow guests access to a closet full of designer bags and accessories from Dior, Gucci, Prada, Chanel, and more.

Beyond Singapore, where she now spends at least a month, Barbara is all eyes on further expansion within the region. Specifically, she is looking into extending PAKT’s footprints to Bangkok and Tokyo, where both space constraints and climate change are mounting problems in the face of consumerism.

Though seasons may change and trends come and go, PAKT is resolute in shaking up our closet through circular fashion and smart wardrobe management.

To know more about PAKT, follow them on Instagram or Facebook.

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This Week's Events In Hong Kong

Hong Kong/ The Lux/ Brands

Longchamp Brings Parisian Flair to Kai Tak with New Boutique Concept

Longchamp Brings Parisian Flair to Kai Tak With New Boutique Concept Photo by Longchamp

Kai Tak is getting even fancier, as luxury French fashion label Longchamp has opened its new boutique in the district, bringing its elegant pieces and distinct Parisian flair.

Located at SOGO Kai Tak, Longchamp’s newest boutique concept is a recreation of a Parisian apartment, designed to reflect the brand’s heritage and savoir-faire. The boutique, adorned with accents of vibrant colors and wooden furniture, offers a warm and welcoming vibe to its guests.

Upon entering the boutique, guests will be greeted by a welcome area, decorated with a 1960s walnut table. This area also spotlights this season’s key pieces, displayed on bookshelf-like racks.

Longchamp SOGO Kai Tak Boutique
Courtesy of Longchamp

The store also displays the latest leather goods and accessories from the brand, juxtaposed with books, decor, and prints to highlight these pieces.

At the heart of the outlet is the lounge, equipped with vintage-style furniture made by French designer Pierre Paulin and Spanish visionary Patricia Urquiola, as well as cozy, colorful rugs. Here, guests can also enjoy a complimentary cup of coffee while admiring the boutique’s fashion pieces.

Longchamp SOGO Kai Tak Boutique
Courtesy of Longchamp

Founded in 1948 in Paris, Longchamp started out as a leather-sheathed pipe manufacturer and later on expanded into other offerings like handbags, travel accessories, eyewear, shoes, and more. Today, the brand has over 400 stores in 80 countries.

Visit the new Longchamp boutique at The SOGO Kai Tak, open from 10 AM to 11 PM daily.

Location: Longchamp, Shop G-08, Ground Floor, SOGO Kai Tak, Tower I, The Twins, 12 Concorde Road Kai Tak, Hong Kong

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Hong Kong/ The Lux/ Luxury Recreation

Bonhams Unveils Its New Asia Headquarters at Six Pacific Place

Bonhams Opens New Asia Headquarters at Six Pacific Place Photo by Bonhams

Highlighting Asia as a vital business market, auction house Bonhams has opened its newest Asia-Pacific headquarters at the Six Pacific Place in Hong Kong, bringing in a slew of auctions for the autumn season.

With a total space spanning 19,000 square feet across three floors, Bonhams’ new headquarters promises to deliver elevated client experiences with its luxurious premises that are on par with its London, Paris, and New York selling centers. This includes vast galleries and a permanent saleroom, among others.

Dr. Shing-Yiu Yip Collection of Classic Chinese Furniture Preview
Courtesy of Bonhams

To commemorate the opening, Bonhams is set to hold an exciting lineup of art and luxury pieces from Nov. 27 to Dec. 3 this year for its inaugural autumn sales. This is headlined by an auction of the Dr. Shing-Yiu Yip Collection of Classic Chinese Furniture, one of the finest private collections of Ming dynasty furniture, on Nov. 27.

Other sales to look forward to include the Exquisite Chinese Art from the Hall of Refined Elegance (Part II) auction on the same day, the Fine Chinese Paintings and Hong Kong Watches sale on Nov. 29, and the Modern & Contemporary Art auction on Dec. 3.

Chinese Paintings Sale Preview
Courtesy of Bonhams

Commenting on the new headquarters' opening, Bonhams’ Managing Director for Asia, Julia Hu, said in a press statement, “We are proud to announce the opening of our new headquarters in Asia, marking a new chapter in our 200-year legacy. This new, upgraded space is a vibrant hub where the passion of collecting comes alive — inspiring treasures, innovative events, and connections with our valued clients.”

Bonhams first arrived in Hong Kong in 2007 and became the first international auction house to open their own dedicated saleroom in the region in 2014.

For more details on Bonhams Hong Kong’s autumn sale, visit their website.

Location: Bonhams Hong Kong HQ, 11/F, Six Pacific Place, 50 Queens Road East, Hong Kong

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Hong Kong/ The Lux/ Brands

British Elegance Comes Alive at Burberry Beauty's New Harbour City Store

British Elegance Comes Alive at Burberry Beautys Harbour City Store Photo by Website/Harbour City

Luxury beauty enthusiasts, here’s something for you to check out! British luxury fashion house Burberry’s beauty arm, Burberry Beauty, has opened its newest flagship store at Harbour City in Hong Kong, bringing its diverse line of makeup and fragrance products.

Burberry Beauty’s new concept store blends the brand’s British heritage with a contemporary style, giving guests an elegant experience like no other. The store integrates iconic Burberry elements, including its emblematic knight that showcases the brand’s legacy.

Burberry Beauty Harbour City Makeup Collection
Photo from Website/Harbour City

Of course, the store also houses a variety of Burberry Beauty items. This includes Burberry’s signature makeup range, such as the latest Burberry Beyond Wear Matte Cushion foundation that boasts long-lasting wear, active care, and breathable weather protection.

The store likewise features the brand’s entire fragrance portfolio, including the well-loved Burberry Goddess Eau de Parfum Intense and Burberry Hero Eau de Parfum, as well as the premium Burberry Signatures collection.

Burberry Beauty Harbour City Lipstick Collection
Photo from Website/Harbour City
Burberry Beauty Harbour City Hero Eau de Parfum
Photo from Website/Harbour City

To celebrate its launch, Burberry Beauty held a grand opening event on Nov. 15, which was attended by celebrities like Ashley Lin, Martin Wong, Kenji Fan, and renowned singer Sammi Cheng.

Visit Burberry Beauty’s store at Harbour City’s Gateway Arcade and grab your favorite beauty finds!

Location: Burberry Beauty, Shop 3227, Level 3, Gateway Arcade, Harbour City, Hong Kong

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Hong Kong/ The Lux/ Brands

Bonhams Hong Kong Holds Private Sale for This Rare Louis Vuitton Bag

This Rare Louis Vuitton Bag Is Heading to Bonhams Hong Kong Photo by Bonhams Hong Kong

Heads up, fashion collectors! This is your chance to cop the Louis Vuitton Maison De Famille bag, as auction house Bonhams in Hong Kong is holding a private sale for the rare item from today until Nov. 30.

The bag is offered via a private sale with a price upon request. The sale also comes in time for the anticipated opening of the three-story, 19,000-square-foot Bonhams’ Asia Headquarters at Six Pacific Place this autumn.

Louis Vuitton Maison de Famille bag
Courtesy of Bonhams Hong Kong

The Louis Vuitton Maison De Famille is a reimagined version of Maison d'Asnières and an ode to Louis Vuitton’s rich history and trunkmaking heritage. It is designed by creative director Nicolas Ghesquière for the Spring/Summer 2023 Paris runway show and is equipped with internal compartments with trays, S-lock closures, and buckle hardware.

On the bag’s arrival in Bonhams Hong Kong, Humphrey Cheung, Bonhams Head of Department for Designer Handbags & Fashion, said in a press release, “Imagined in the shape of the historic Maison d'Asnières, it's a true masterpiece of artisanal craftsmanship and exceptional design. Produced in limited numbers, it is a rare opportunity to purchase such a unique piece that lies at the core of Louis Vuitton's brand heritage.”

According to Bonhams’ website, the bag is currently priced at HK$450,000. It is also on view until Oct. 25 only at Bonhams Asia Headquarters in Hong Kong.

For more information on the Louis Vuitton Maison de Famille private sale, click here or contact them at +852 2918 4321 or via email.

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Hong Kong/ The Lux/ People

Yes Chef! Romeo Morelli, Connoisseur of Piedmontese Cuisine at Castellana

Castellana Photo by Anna Koustas

Asia is one food-crazy continent! We take great care to pick restaurants based on culinary vibes, rankings in international gourmand guides, mentions in magazines, Instagramability, and added allure. Yes, Chef! features the region’s chefs' stories of love and labor in kitchens, which has made some of our restaurants the next big thing in Asia.

In this installment of Yes, Chef!, The Beat Asia spoke to Chef Romeo Morelli, a Piedmont local, and master of the region's cuisine at Castellana Hong Kong.

Tucked away on Ice House Street, Central, Castellana is a favorite destination for residents and visitors alike seeking mouth-wateringly delicious Piedmontese cuisine and service. Helmed by Executive Chef Romeo Morelli, the fine dining destination boasts beautiful Italian masterpieces complemented by an artfully curated wine collection.

Hailing from Asti, Piedmont, Romeo developed a passion for hospitality early as he grew up with his family's restaurant. He didn't make a beeline for culinary school, however, and studied engineering at university instead. Still, his passion for food drew him back and so Romeo began his journey working at top dining establishments across the world, from Abu Dhabi to Singapore.

Prior to working at Castellana, Chef Romeo was personally mentored by Chef Luca Zecchin at renowned 5-star establishment, Relais San Maurizio. With Chef Luca, Romeo refined his craft and developed the philosophy that would define his career, placing emphasis on food that is not only beautiful, but flavorful and nutritious. At the core of his work, his guests' needs come first.

Castellana Hong Kong
Anna Koustas

Having lived in Hong Kong for only three years, Chef Romeo has already developed Castellana into a reputable fine dining establishment serving authentic Piedmontese cuisine. Since opening, the restaurant has been awarded the prestigious Two Forks award from the “Top Italian Restaurants” category for 2024 from Gambero Rosso and will be participating in the World's Best Restaurants Opening Ceremony in Torino, Piedmont in June 2025. What's next? Chef Romeo has his eyes on a Michelin star.

Read on to explore Chef Romeo's impressive culinary journey, the ethos behind his craft, lessons learned along the way, and many exciting developments at Castellana, including their new white truffle menu!

Can you introduce your F&B journey and culinary background to us?

Romeo Morelli Castellana Hong Kong
Castellana Hong Kong

I grew up in a family that has a restaurant. So I take the passion that I have for this industry [from my parents]. I didn’t [go] to culinary school, I [studied] to be an engineer. I was working for one year in an office then thought, this will not be my life.

I went to the first restaurant [I worked at] and started from the bottom washing dishes. After a while, my first big opportunity arrived: Abu Dhabi. They offered me to become the Head Chef at an Italian restaurant there. I worked there for nearly two years and had the opportunity to grow up and develop flavors out of Italy.

After Abu Dhabi, I moved to Germany for one year. I was trying to [learn] the Nordic kitchen style. After that, I went to Singapore. Singapore was my first big restaurant; it was actually 200 seats. I was in charge of the whole restaurant.

It was my first job in Asia, and it was tough. Asia has another concept of food, especially not having the same flavors as Europe. In Europe, we like things very simple; in Asia, everything has to have strong flavors. It was quite challenging in the beginning and Singapore is like Hong Kong because it’s very competitive, so it took me 3 to 4 months to [pick things up].

After that, I was in Relais San Maurizio where I was the Executive Chef. It gave me the opportunity to [think] in a fine dining way. With [Chef Luca Zecchin], I changed a lot, I grew up and set up my style.

Castellana Hong Kong
Anna Koustas

[In a way] he created me. He changed the way that I see food. Every dish has to be beautiful and flavorful. Food has to be real, and the nutrients inside the food have to be preserved.

After that, I met Matteo [Morello], the owner [of Castellana], and he invited me to follow him to Hong Kong. It was quite challenging because it was during [COVID-19], and everything was totally different from Singapore. After one year, I found a good way to serve food.

What inspires you to keep creating in your career delivering Piedmontese cuisine across the world?

Piedmont
Facebook/ Castellana Hong Kong

In Piedmont, the landscape is very generous and varied, so we have many ingredients [to cook with]. Thanks to the [regional] wine, every part of the world knows Piedmont. I had the opportunity to link the wine to the food, and specialize in Piedmontese cuisine, also because we have many kinds of food — not only lasagna and pasta.

When you cook for someone, it’s an act of love, and you put yourself into the dish. When this person eats your food, [they get to know you]. I’m a part of Piedmont. Cooking Piedmontese cuisine is [like saying], 'I’m this, this is my childhood. This is what motivates me to continue.'

I take inspiration from my life, so I'm here in Hong Kong. I have this Piedmontese background, but also the possibility to see a different ingredients. I try to combine them because I can't serve pure Piedmontese cuisine with the cheese or butter we have here [when it’s] 38°C. I'm trying to give real recipes adapted to the environment.

How did your experience at Relais San Maurizio alongside Chef Luca Zecchin lead to you becoming Executive Chef at Castellana, Hong Kong?

Castellana Hong Kong
Facebook/ Castellana Hong Kong

When I started with Luca, he trained me for six months. During that period, I worked with him every day and learned how to make food with flavor and substance. When you eat a piece of meat, it's not just beautiful, but also nice to eat. Another thing he [instilled in] me is to give guests what they want to eat.

What Luca taught me is to deliver what guests want, because, in the end, they are [the ones] eating the food. Don't cook for yourself or your ego, cook for the guest. After many years, I understood what he was saying very well, especially now: when someone asks me to change a plate, I'm very happy to do it.

For me, food has to be a pleasure. That's why Luca inspired me in many ways, not only how to cook, but the philosophy beyond cooking. It's an honor to cook for the guests because they trust you, they came here to eat food they don't know how you’ve prepared it. It’s an extreme act of trust. That’s why you have to deliver them good food, and what they want.

When I left Relais San Maurizio, Matteo, the owner of Castellana, talked to me and said, ‘Romeo, you are only 28 years old, I can give you the opportunity of your life.’ Then he told me about the project of Castellana, the only Piedmontese restaurant in Hong Kong.

Executive Chef, Romeo Morelli and Director of Wine, Alan Tse Castellana Hong Kong
Executive Chef, Romeo Morelli and Director of Wine, Alan Tse

I matched with him and that's why I'm here. We are doing pretty well; this is the third year that I'm here in Hong Kong, and Castellana has a good reputation. We recently won Two Forks [from the “Top Italian Restaurants” category for 2024] from Gambero Rosso. And we will try to win [a Michelin] star.

Also, this year, we will host our second truffle auction. It’s very important for us because the white truffle comes from our region. So having the possibility to manage this is something we are very proud of.

How is working in Hong Kong’s culinary scene different from your Italian roots?

Castellana Hong Kong
Castellana Hong Kong

The big difference I noticed is in Italy, we are going out, because we don't want to stay at home. Restaurants are a place where we can relax. In Hong Kong, mostly, it’s a place where we work; when you want to close a deal; or celebrate your birthday.

Hong Kong people are very sensitive to salt. This surprised me and I learned how to use other ingredients to give taste to a dish. In Piedmont, we cook everything with anchovies, because they give an umami taste like salt. Or instead of adding salt to meat, I make a very intense gravy which can be spread with sauce on top of meat. I think this is very good compared to Europe where we have a lot of problems with salt and sugar. Here, I understood why Asian people are healthier sometimes.

Another thing that is different is the [people's] approach to the chef. Here, the chef is important. Back in Italy, I was just doing work. Here, when I say hi to my guests, they are very happy, smiling, and want to take a picture with me. I never had this [before]. It’s very important to have a relationship with the guests, and they are very proud to know me, it’s fantastic!

Can you share more about the concept behind the menu you have crafted at Castellana?

Castellana Hong Kong truffle
Website/ Castellana Hong Kong

We have two different menus. One is the Chef’s Signature, and the other is the Immersion in Piedmont.

We created [the Chef’s Signature menu just six months ago. After two years of history, we took the best of the dishes that we created for a seven-course menu that represents these years.

For example, the Tiramisu in Castellana is lighter, we make foam and homemade biscuits, so it's quite different. We have the Porcini Risotto. Another plate that is a piece of the history of Castellana, is the Fassona. Fassona is a breed of local cow that grows in Italy. Piedmont only has Fassona. It’s a huge cow, so it's very lean. We take fillets of Fassona with breadcrumbs and fry them in a pan with sage, thyme, and rosemary. We create a crunchy part outside, and a very tender inside. This is the main course that people go crazy for.

In the Immersion in Piedmont menu, we want it to be a little trip to Piedmont for guests. For example, Acciuga or anchovies, with green sauce, or Bagnetto Verde, a sauce prepared with garlic and parsley. I stuff the anchovies and serve them raw. We also have pasta served with truffle. Immersion in Piedmont has two different menus a year, because there are two kinds of truffle: black during summer, and white during autumn.

Also, we have lobster, even if lobster is not a traditional ingredient in Piedmont, we prepare it with a Zabaglione sauce from Piedmont that is generally sweet. In this case, it is salty, because we prepare this ingredient in our style.

Castellana Hong Kong happy hour
Alan Wong

[Guests] also have the possibility to have snacks. They can drink more than 50 different wines by the glass, thanks to Coravin technology.

The snacks are inspired by what we call Merenda Sinoira or happy hour in Piedmont. We have a cheese platter, and different varieties of salami that came straight from Piedmont like venison, boar, and artisanal. We also have bell peppers stuffed with tuna.

With white truffle season kicking off this September, can you share a little more about what to expect from your Alba White Truffle Degustation Menu?

I'm pairing scallops with white truffles for the starter. The seafood and truffle flavors represent earth, so it's quite interesting what [you'll taste].

We will have a new kind of pasta, Tagliatelle made with chicken and butter. These two ingredients balance the power of the white truffle very well, and the chicken elevates its aroma.

We also paired lobster with truffle. We will bring to Hong Kong the original sweet Zabaglione so basically egg yolk with sugar and sparkling wine. We are using Alta Langa, a kind of wine we have in Piedmont. We cook [the lobster], and then serve it with hazelnut and white truffle on top. It’s a bomb, because you have something hot, but creamy that gives the right humidity to feel all the aroma of the truffle.

It's incredible. I hope many people come to try it because I'm very proud of it.

With a low waste ethos at the core of your values, how do you incorporate more eco-conscious efforts into your work at Castellana?

Castellana Hong Kong
Instagram/ Castellana Hong Kong

First, don’t waste money. Don't overpay for ingredients or buy very expensive items just as an accessory. For example, if I take a spoon of caviar and throw it on every dish, it’s a waste. There is another kind of waste [where you] don't eat [an ingredient]. Maybe using [a small amount] and then throwing out the rest.

For the first kind, every chef has to think ‘Why am I putting this ingredient on my plate?’ ‘Does this plate need this ingredient or do I just want to add value to the plate?’

We would like to focus on building a menu that has to be premium [and] made with very high-quality ingredients, but we combine these ingredients to not waste your money. I’m giving you a plate where you have your premium ingredients, but not five in one dish. Just [keep it] simple so you can taste each ingredient.

For example, we [serve] the Guinea Fowl and I try to use all the meat. I’m cutting the breasts, the wings I make a croquette with, and the legs are served in a different way, [and we make a sauce with the bones]. I’m using the whole animal so it is not wasted.

I’m not using a lot of vegetables from Italy, because I think importing a lot of vegetables I can source in the markets here, could save some energy. Also, I think one of the most important things is the nutrients; veggies are very delicate and after 17 hours of flight, I don't know how many nutrients they still have. Of course, some vegetables, like tomatoes, I buy from Italy, but from a [wholesale] supplier.

I think it's another philosophy that’s different. I don’t think [many] other chefs think in the same way. I just want to try to do the right thing. Chefs have a very important role in balancing food in a way that doesn’t waste too much, but also delivers.

What are some elements of Piedmontese hospitality you are bringing to Hong Kong diners?

Castellana Hong Kong interior
Instagram/ Castellana Hong Kong

In Castellana, we developed a different kind of service. Fine dining is very precise, systematic, and has the right timing. This is right but we are also trying to make it family style. When you come in, you don’t feel ‘I’m in a fancy restaurant so it has to be serious,’ but we would like to give a little bit of pleasure to [guests].

So don’t feel you’re in a restaurant, feel you’re going to your friend's house to eat very good food. This is what we would like to bring from Piedmont which I think is quite different from normal fine dining restaurants.

Do you have a favorite featured dish on your menu at Castellana?

This is a hard question!

It’s the bell pepper filled with tuna this was one of the best. I recently I developed one of the signatures that we have now and removed the bell pepper but kept the tuna. It's called Vitello Tonnato. We put a veal slice with raw tuna from Japan, not the Mediterranean. The sauce is made with veal juice.

When you eat it, the feeling is you're eating meat, but it’s tuna. After a couple bites, you figure out the flavor of the tuna, and we make [the mayonnaise] here, so everything is quite interesting.

This became my favorite dish right now, so from one idea, it became another one. All the guests like it, so it’s not only me.

What’s next for you?

Executive Chef, Romeo Morelli and Director of Wine, Alan Tse Castellana Hong Kong
Executive Chef, Romeo Morelli and Director of Wine, Alan Tse

With Castellana, we would like to deliver the idea that food has to be real, not only good for Instagram, but good for our health. Sometimes we like to take a picture and this is right, but we have to ask ourselves if the food [is] good for our body. I want to deliver food that is good to see and feel, but also has nutrients.

Something new for Castellana is we will be a part of the ceremony of the 50 Best Restaurants in the World in June 2025 in Piedmont. This year was in Las Vegas, [next] year will be in Torino, so as a Piedmontese spot here in Hong Kong, we are very happy and proud to say we will be back in Torino for a couple of days to open the ceremony.

Is there a parting message you’d like to leave with our readers?

Try Castellana after you read this interview. I think it's very important that these are not only words, but we are here to deliver really good food to our guests.

This interview has been edited for length and clarity.

Learn more about Castellana by visiting their website and following them on Instagram and Facebook. It’s truffle season! Treat yourself to Chef Romeo’s four-course Alba white truffle degustation menu from September 2024 until the end of the year. Find more information and place a reservation here.

Enjoyed this article? Check out our previous Yes, Chef! articles here.

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Hong Kong/ The Lux/ Brands

Unveil Les Essences de Diptyque: A Sensory Experience at K11 MUSEA

Untitled design 2024 09 10 T091410 943 Photo by DIPTYQUE

Diptyque unveils its latest olfactory chapter with a new collection that is as sensory as it is poetic. This latest series, Les Essences de Diptyque, features five exquisite perfumes, is a tribute to the beauty of nature.

The delicacy of each perfume is achieved through a meticulous selection of exceptional ingredients that celebrate nature’s simplicity and hidden wonders.

Diptyque
Courtesy of Diptyque

The five Eau de Parfums - Corail Oscuro (Coral), Lunamaris (Mother-of-Pearl), Bois Corsé (Bark), Lilyphéa (Water Lily), and Rose Roche (Desert Rose), seamlessly blend floral, amber, and mineral notes.

Diptyque
Courtesy of Diptyque

To mark the launch, Diptyque is hosting the Les Essences de Diptyque Mini Exhibition from Sept. 7 to 20, 2024 in K11 MUSEA. The exhibition features five dreamy and immersive zones where visitors are invited to explore the magnificence of nature through scent, each zone highlighting a new fragrance from the collection along with its inspirational story behind it.

Diptyque
Courtesy of Diptyque

On the magical journey, visitors can also admire the intriguing watercolor compositions by Nigel Peake. These artworks beautifully blend realism and fantasy, offering a creative interpretation of the natural elements that inspired the collection.

These delicate and enchanting fragrances and the visual aspects of their presentation, invite visitors to pause and reflect on the beauty and vulnerability of our natural environment.

Diptyque
Courtesy of Diptyque

Attendees who complete the Diptyque journey will receive an invitation card for an exclusive gift at the K11 MUSEA Diptyque store. There will also be a personalized embroidery service available at the store on Sept. 7, 8, 13, and 15 from 2 PM to 8 PM.

Les Essences de Diptyque will be available for purchase starting Sept. 3 at Diptyque stores in Hong Kong and on their website. For more information, visit Diptyque on Instagram or Facebook.

Mini Exhibition Location: Gold Ball, 2/F, K11 MUSEA, 18 Salisbury Rd, Tsim Sha Tsui, Hong Kong

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Hong Kong/ The Lux/ Brands

Tiffany & Co. Unveils Sparkling New Pop-Up Store at Galaxy Macau

Untitled design 2024 09 05 T154942 012 Photo by Facebook/ Tiffany & Co.

Diamonds may be a girl’s best friend, but diamonds from Tiffany & Co. are a timeless treasure. We are thrilled that the globally renowned luxury jewelry brand has announced the grand opening of its latest pop-up store in Galaxy Macau.

The exclusive pop-up store will remain open until January 14, 2025, showcasing its unwavering commitment to delivering luxury experiences to clientele in the region.

Spanning 58 square meters, this Tiffany & Co. features a main entrance adorned with the iconic Tiffany Blue. This inviting façade welcomes guests into a realm of luxury and refinement.

The pop-up store’s interior is a testament to Tiffany’s storied craftsmanship and rich heritage. The airy space showcases artisan plaster walls, designed with a gilded wave pattern that evokes serene clouds in the sky.

Complementing this ethereal backdrop are custom hand-crafted furnishings and exquisite fabrics, meticulously chosen to elevate the store’s opulent atmosphere while you shop.

The pop-up store also boasts a striking diamond-inspired vitrine, which perfectly encapsulates Tiffany & Co.’s aesthetic of modern sophistication.

Knot by Tiffany
Facebook / Tiffany & Co.

Within this elegant setting, visitors can explore Tiffany’s most celebrated collections of diamond jewelry. Highlights include the stately jewels of Jean Schlumberger by Tiffany, Lock by Tiffany, HardWear by Tiffany, T by Tiffany, and Knot by Tiffany.

Visit their website to learn more and browse their online collections.

Location: The Tiffany & Co. Pop-up Galaxy Macau™ Resort Shop K003, Opal Lobby, Galaxy Promenade Cotai, Macau

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